Job Title: Communications and Programs Manager
Reports to: Director of Strategic Partnerships
About National Park Trust For 36 years, National Park Trust (NPT), a dynamic 501(c)3 nonprofit located in Rockville (MD), has preserved and protected our national parks through the acquisition of high-priority parklands. To date, these efforts have benefited 44 national park sites. NPT also understands the critical importance of engaging children with our treasured natural, cultural, and historic areas, by building a pipeline of future outdoor enthusiasts and conservationists that reflect the rich diversity of our country. Since 2009, this has been accomplished through NPT’s two national youth outdoor education initiatives: the Buddy Bison School Program and Kids to Parks Day.
NPT is looking for a self-motivated and talented Communications and Programs Manager to lead the organization’s overall communications strategy and manage one of NPT’s signature programs, Kids to Parks Day. This position is an excellent opportunity to build experience as a marketing and communications professional for a national non-profit.
The person in this role will be in charge of producing high-quality content that engages external audiences and builds brand recognition. The Communications and Programs Manager’s main duties will also include creating informative and innovative online content, developing and implementing a robust social media strategy, writing press releases and articles, and managing media opportunities to share our organization’s impact, programs, and services. The ideal candidate must be able to multitask and be an excellent communicator with superb writing, presentation, and organizational skills. Candidates should also have a passion for parks and public lands or a willingness to gain a deeper connection with the outdoors. This is a full-time 40 hours/week position.
Communications, Public Relations, Marketing and Social Media (70%)
Oversee and execute integrated comprehensive communications strategy working closely with Executive Director, Director of Strategic Partnerships, Chief Development Officer, Director of Youth Programs, Office Administrator, and PR and Digital Strategy consultants.
Draft and edit content to ensure that messaging is timely, relevant and consistent with NPT’s program, branding, and communication goals.
Create and share engaging, timely, and dynamic content and copy to distribute across a variety of communication platforms and channels.
Manage online community by monitoring and cultivating online conversations with fans and followers and provide timely responses to incoming queries.
Closely monitor social media platforms and website analytics and content performance, compiling reports that interpret the data for NPT and Kids to Parks Day.
Design, write, copy-edit, and produce communications materials including website features, newsletter articles, reports, fact sheets, presentations, printed materials, video scripts, social media, annual report, and more.
Assist in the development of the monthly editorial calendar, researching current news, industry trends, relevant upcoming cultural moments to incorporate, and topics relevant to public lands.
Manage process and update photo library including photos from youth programs and land programs.
Produce short program and donor focused videos.
Create informative and interesting press kits for local and national media and organize deskside briefing as appropriate.
Coordinate and assist with event planning.
Serve as one of the spokespersons for NPT.
Support board with communication and program materials.
Program Management ( 30%)
Manage and oversee all operational aspects of NPT’s national Kids to Parks Day working closely with the Director of Strategic Partnerships, Executive Director, and Office Administrator, and PR and Digital Strategy consultants. Responsibilities include:
Coordinate communication plans with national partners, collaborators, and sponsors.
Engagement and communications with mayors and town councils across the country.
Engagement and communications with parks and public lands officials – local, state and national.
Oversight of accurate and timely content on Kids to Parks Day website (kidstoparks.org).
Develop partner and event host toolkits with tools and resources to help partners and hosts with local and national outreach.
Manage interns throughout the year.
Work with Director of Strategic Partnerships to create KTP promotional materials including stickers, posters, banners, t-shirts and more.
Required experience and expertise:
Exceptional communications skills – written, verbal, and visual with 5 years of experience with traditional and social media.
Project management experience (3+ years) and the ability to work effectively with a team and meet deadlines.
Strong organization skills with the ability to multi-task and pay attention to detail.
Confident public speaker
Creative and strategic thinker
High proficiency in Excel, PowerPoint, Adobe Creative Suite, Mailchimp, and WordPress, is preferred.
Proven professional experience using social media platforms (including, but not limited to, Facebook, Twitter, Instagram, and LinkedIn) to engage online audiences and communicate organizational priorities.
Proven flexibility in writing styles, both in creative and tactical materials.
Analytical thinking, research, and editing skills.
Excited to serve as a team member with a can-do attitude and with strong relationship-building skills who is nimble and tactical under pressure.
Flexibility and poise while juggling multiple projects in a fast-paced environment with the ability to troubleshoot when necessary.
A passion for the mission and desire to gain great experience.
Some travel is required.
Bachelor’s Degree required
To apply :
If you know you are the perfect candidate for this position, we want to hear from you. Please submit a cover letter and resume to Human Resources at HR@parktrust.org .
Please indicate “Communications and Programs Manager” in the subject line of the e-mail. Your cover letter should explain your interests, what you hope to gain, and what you can contribute to the position.
National Park Trust
Rockville, MD, USA
NPT seeks an Education Coordinator to support our growing national youth programs. This position will primarily involve working with all aspects of the Buddy Bison School Programs, which provides 250+ Title-I schools across the country with unique park experiences and educational resources focused on parks, public lands, and the outdoors. Primary responsibilities include administering and organizing park field trips and facilitating all logistics required for teachers and students. It may also require support for NPT’s annual Kids to Parks Day National School Contest which provides approximately 100 grants to schools across the country. Candidates may also be asked to support the Buddy Bison Student Ambassador Program or the Mascot Program. Candidates must have strong writing, communication, and outreach skills, the ability to work on multiple projects simultaneously and a vision for the growth of the program. Candidates must also have the ability to build strong relationship with program sponsors, schools officials, and teachers. A strong interest in working with students is also required. Those with previous teaching experience and a passion for parks and the outdoors are strongly encouraged to apply. This is a full-time 40 hours/week position.
National Park Trust
NATIONAL PARK TRUST INTERNSHIP
National Park Trust (NPT) seeks an intern to support our land conservation and environmental education work. Our interns assist us with marketing efforts, program outreach and management which includes creating social media content, managing web content, and conducting outreach to community partners.
This is a part-time (16-24 hour/week ) temporary position (12-14 weeks) in a friendly, informal, and progressive work environment. Interns will also have the opportunity to work with staff on-site in parks if interested.
Note – This current posting is for a fall (August/September – December 2019) internship.
Who We Are:
NPT’s mission is preserving parks today; creating park stewards for tomorrow . In the 36 years since NPT was established, the non-profit organization has completed 70 land acquisition, restoration, and mitigation projects in 31 states, 1 U.S. Territory and Washington, D.C. including 49 National Park Service projects.
In addition to land projects, NPT’s mission is to cultivate the next generation of park stewards through our national youth programs. NPT’s Buddy Bison Program is a national environmental youth education program that engages students PreK-8th grade from Title I schools with local, state, and national parks. Our Buddy Bison Programs currently support more than 200 Title I schools across the country. NPT also organizes Kids to Parks Day, an annual national day of play that connects kids and families with their local, state, and national parks.
What You’ll Be Doing:
Youth Programs ( 30%)
Work with staff to implement NPT action plan based on 2019-2020 goals
Assist staff with maintaining media archive
Assist, as needed, with on-the-ground logistics during park outings with local schools.
Marketing and Communications ( 70%)
Work with staff to create social content for multiple platforms
Draft social media to enhance NPT's visibility and reach
Assist with website content, management, and residesign
Draft press releases as needed
Assist with designing flyers, posters, banners, and other marketing materials
Assist with Kids to Parks Day 10th anniversary planning - prepare calendars, record video webinars, write event resource and toolkit language
Conduct initial outreach to mayors and national partners in support of Kids to Parks Day 2020
Note taking during meetings
What We’re Looking For:
Strong communication skills (written, phone and in-person). Written documents will include email communications, newsletters, press releases, website content, social media, etc.
Ability to multitask and maintain high level of productivity.
Proficiency with G Suite, Microsoft, PowerPoint, Excel, and social media (Facebook, Instagram and Twitter).
Basic Adobe Photoshop, InDesign and Illustrator skills.
Excellent interpersonal skills, including listening, problem-solving, verbal and non-verbal communication, and displaying initiative with projects.
Ability to work in a team or independently as needed.
Familiarity with web development, particularly WordPress, is a plus.
Excellent organization skills.
Willing to be flexible with hours depending on the needs of the organization. NPT hosts 1-2 evening/weekend events per season and additional help is appreciated.
Educational background in environmental education, communications, or a similar field is a plus.
Preferred applicants will display an interest in the outdoors, youth education, and parks.
NPT will consider applicants who are current freshmen – seniors, as well as recent college graduates.
College credits may be obtained from this internship; however, students will be expected to complete and submit their own paperwork. Note: A stipend may not be possible for students who are receiving course credit.
This position is located in Rockville, MD (parking included).The office is also metro rail accessible to the Rockville Station stop on the Red Line.
COMPENSATION: This is an 12-24 week unpaid volunteer position; however, National Park Trust will be offering a stipend between $2,000 and $4,000 depending on the length of internship. Internship stipends issued by the National Park Trust are not considered salary or meant as compensation, but are awarded to help defray living expenses for an intern during the term of their appointment. Interns awarded stipends who are U.S. residents for tax purposes are responsible for meeting their individual state and federal tax obligations and will receive a financial summary around March of the following year for the previous calendar year.
DEADLINE: Applications for a Fall 2019 position will be accepted until Sunday, July 21 at 11:59pm. Eligible candidates will be contacted for an in-person or video conference interview during the week of July 29, 2019.
TO APPLY :
Please submit the following to Ivan Levin at firstname.lastname@example.org
Cover letter explaining your interests, what you hope to gain, and what you can contribute during an internship with NPT.
NPT has a strong commitment to creating a diverse and inclusive workforce, one that reflects our nation and the people we serve. We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.