Manager, General Sales

  • WCBD News 2
  • Charleston, SC, United States
  • Nov 13, 2017
Full time Project Manager Advertising Sales Communications Media Marketing Manager

Job Description

WCBD TV, Nexstar's NBC Affiliate Broadcast station in beautiful Charleston, SC, is seeking it's next General Sales Manager.  We are looking for a dynamic leader for our outstanding Local and National Sales team.  Candidate will need a proven record of successful Sales strategies which result in growing/exceeding revenue goals and developing new business.  Must have experience in broadcast, management, budgeting and inventory. 

Apply at to be considered.  Requisition #6552.  Pre-employment Criminal Background Check and Motor Vehicle Report, with good driving record, are both required. 

 General Sales Manager Position Summary: The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting.  The General Sales Manager also has direct responsibility for national sales efforts. Essential Duties & Responsibilities:  

• Provides leadership for the broadcast/web sales teams.

• Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue.

• Drives new business development.

• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs.

• Determines inventory, pricing and discount rates.

• Manages inventory and revenue forecasting.

• Manages recruitment and development of talented sales professionals.

• Prepares budgets and approves budget expenditures.

• Resolves customer complaints regarding sales and service..

• Creates and reviews operational records and reports to project sales and determine profitability.

• Directs the Accounts Receivable efforts of the Sales Department.

• Makes decisions regarding hiring, evaluation, promotion and termination of employees.

• Performs other duties as assigned.


Must apply at to be considered.  Requisition #6552.  No phone calls, please. 


Equal Opportunity Employer/Minorities/Female/Veterans/Disabled.


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