Sales Account Executive Broadcast Digital

  • WCBD News 2
  • Jul 11, 2018
Full time Marketing Communications

Job Description

Must apply at to be considered.

WCBD of Nexstar Broadcasting, Inc., in beautiful Charleston, SC is seeking a senior level Account Executive with a proven record of success in TV sales. Individual must be able to develop custom solutions for advertisers on multiple platforms. Emphasis on growing agency shares on an established list and generating new business. Primarily responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station's multi-platform properties.  Must prospect and develop new business within the Charleston market. Candidate must have previous experience with a clear record of growth and achievement.  3-5 years of experience in television sales preferred.   

Four year degree preferred, as well as experience with Microsoft office, PowerPoint, Wide Orbit Media Sales, Wide Orbit Traffic and Matrix.  Position requires excellent written, verbal, and math skills.


Must apply at to be considered.  Good driving record and a valid driver's license are required. Pre-employment background screen required. No phone calls please

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans 


Position Summary:

The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and Digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. 


Essential Duties and Responsibilities

  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.