Director of Fundraising and Engagement Analytics (DATA-03), NY

  • American Civil Liberties Union
  • New York, NY, USA
  • Jun 19, 2019
Full time Public Policy

Job Description

Director of Fundraising and Engagement Analytics (DATA-03), NY


Title:  Director of Fundraising and Engagement Analytics

Office:  National Offices

Location:  New York, NY

Posted:  June 19 2019


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The Analytics team of the ACLU’s National office in New York, NY seeks applications for the full-time position of Director of Fundraising and Engagement Analytics.


Since 2016, the ACLU has seen an incredible growth in members, who give their time and money in the fight to defend civil rights in the United States. Going into 2020 and beyond, we have a range of ambitious goals, which demand that we are able to make smart, data-driven decisions.


We are looking to hire a Director of Fundraising and Engagement Analytics focused on the use of innovative reporting and advanced analytics to transform the way the ACLU approaches fundraising, digital communications, and supporter engagement. This includes improving the impact of fundraising campaigns, issue campaigns, digital platforms, online advocacy efforts, and digital advertising, while also looking for new, integrated ways to build and engage our online and offline audiences.




You will play a leadership role on the Analytics team, and contribute to the overall strategy and roadmap of our Analytics work. You will also lead and manage the work of a team of Reporting Analysts and Data Scientists. Below is a sampling of projects you can expect to dive into:

  • Modeling donor and supporter engagement – donations, actions, volunteering, etc.
  • Creating and implementing audience segmentation strategies for communications, issue advocacy, and fundraising
  • Informing major upcoming website redesigns through testing
  • Modernizing tools for reporting on fundraising and digital data
  • Evaluating, acquiring, and integrating new datasets

The ideal candidate will have a passion for civil liberties and civil rights, and:

  • Demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance
  • Commit to work collaboratively and respectfully toward resolving obstacles and/or conflicts

This role reports directly to the Deputy Chief Analytics Officer.




  • Undergraduate or advanced degree in a quantitative field (e.g., Statistics, Econometrics, Economics, Data Science, Mathematics, Computer Science) or equivalent experience
  • 4-6 years of experience applying data and advanced analytics tools in a business, political, or non-profit setting; with expertise in fundraising and digital marketing
  • 1-2 years of management or leadership experience on a technical team
  • Fluency with modeling in Python or R, or similar analytics and programming languages
  • Familiarity with statistical methods, machine learning techniques, testing, and predictive analysis in service of real-world business challenges
  • Experience with databases and database query languages (e.g., SQL)
  • Solid understanding of online tools, processes, testing, and techniques for content placement, social networking, and digital advertising
  • Understanding of online communities and ideas on how to use data to make online communities stronger and more engaging




  • Knowledge of CRM technologies such as Salesforce
  • Experience with A/B and multivariate testing products (e.g., Optimizely, Adobe Target, etc.)
  • Experience with web analytics tools (e.g., Heap, Adobe Analytics, etc.)




For almost 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach.


The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.


We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction.


The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please e-mail  If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.





The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within parameters of the ACLU compensation scale.