Digital Marketing Coordinator

Founded in 1936, the National Wildlife Federation (NWF or Federation) is America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation's mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

To support our mission, we are seeking a Digital Marketing Coordinator to join our Philanthropy team in Reston, VA.  (Due to COVID-19 all employees are working remotely until we make return to work decisions).  As the Digital Marketing Coordinator, you will assist the Digital Marketing team with creating a digital presence to support the advocacy and fundraising efforts of the National Wildlife Federation. You'll work collaboratively with teams across the Federation to create email, social media, and web content that is engaging, on-brand, and on-target, while listening to and representing the voices of our members, supporters, partners, and followers. You'll also support the Federation's advocacy, fundraising, and program goals, uncovering opportunities, overcoming challenges, and fueling success across multiple engagement platforms.

 In this role you will:

• Develop omni-channel digital marketing campaigns utilizing online advertising to support the Federation's revenue, advocacy, and program goals
• Work as part of a collaborative team to develop and implement effective digital marketing strategies.
• Serve as a knowledgeable and accessible resource about digital marketing strategies, helping our teams and partners achieve desired outcomes while further building the Federation’s brand and profile.
• Analyze performance metrics and monitor progress toward goals, fine-tuning strategies as necessary. Evaluate the effectiveness of campaign strategies and use these insights to inform continuous improvement. Promote data-driven decision making
• Endeavor to stay abreast of innovative digital marketing methodologies and strategies, further your knowledge of industry trends and best practices, and foster a solid understanding of the National Wildlife Federation’s mission and values.
• Perform other duties as assigned.

Skills and Qualifications:

• Highschool diploma required. College degree preferred.  
• 2+ years of experience related experience in digital marketing.
• Passion for the preservation and protection of wildlife and wild places is desirable.
• Experience working in a member organization, in environmental conservation or on political campaigns a plus.
• Demonstrated knowledge of online adverting – paid social, search, and display.
• Superior communications and political savvy, and excellent time management, and organization skills. Creative thinking. Problem solving. Attention to detail.
• Ability to work in a dynamic environment, coupled with strong initiative and willingness to take on projects and run with them.
• Proficiency in Microsoft Office Suite is required. Basic knowledge of HTML/CSS is desirable, as is familiarity with various CRM databases and reporting tools.  Experience with a mass mailer program like Engaging Networks, Convio, BSD Tools, Salsa, MailChimp, Constant Contact, or similar would be ideal.
• Willingness to learn new digital marketing platforms. 
• Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus.

Application:

Applications will be reviewed on a rolling basis.

The National Wildlife Federation offers excellent benefits, including 16 weeks of paid FMLA leave, competitive compensation, and a family-friendly, flexible work environment.

We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity.

If you have a disability and require an accommodation or assistance with our online application process, please tell us how we can help by calling us at 703-438-6244.

If you meet more than 75% of the qualifications of this description, we support your application. If selected, a background check will be conducted.

Candidates should submit a cover letter and resume.

www.nwf.org