Senior Director, Social Engagement (virtual work location)

  • American Red Cross
  • Washington, District of Columbia
  • Sep 06, 2021

Job Description

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.

By joining the American Red Cross  you will touch millions of lives every year and experience the greatness of the human spirit at its best.  Are you ready to be part of  the world's largest humanitarian network?

***As a condition of employment with American Red Cross, you are required to provide proof that you are fully vaccinated for COVID 19 or qualify for an exemption. Accordingly, employment is conditioned on providing proof of vaccination or having an approved exemption prior to starting employment.****

Join us—Where your Career is a Force for Good!

Job Description:

The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States. Will work an East Coast schedule/ times. 

Position Summary:
Reporting directly to the Vice President, Communications, the Senior Director, Social & Public Engagement oversees the enterprise-wide social media strategy and day-to-day social media and public inquiry efforts of the American Red Cross.

The Sr. Director, Social & Public Engagement works to promote the full mission of the Red Cross and raise the profile of the organization across the social media and public inquiry space. This position engages with the public through social platforms and through the general inquiry form on to grow the online community of Red Cross supporters. This position will be responsible for advancing the social media strategy of the Red Cross to support the mission of the organization: public information before, during and after a disaster, blood collection, training in life-saving skills, fundraising, services to the military, and other activities and visibility goals of Red Cross business units.

The successful candidate for this position will be a visionary in social engagement and community collaboration, a proven innovator in use of social media to drive business goals and possess the ability to collaborate across a highly complex organization. The successful candidate also will be an established leader in the field of data usage, audience engagement and/or technology innovation.


  • Build on the Red Cross social media engagement and public inquiry presence and further apply that expertise to support the business goals of American Red Cross Training Services, Biomedical Services, Fundraising and Marketing units. 

  • Lead and manage a team of talented social media and public inquiry professionals.

  • Work with Disaster Cycle Services to ensure they have the appropriate data to inform situational awareness and operational decision-making during a disaster. Ensure that social media monitoring reports are provided to internal and external stakeholders in a timely basis during emergencies.

  • Maintain a forward-thinking approach to ensure that the Red Cross is using the most cutting-edge technologies and tactics to communicate through social channels.

  • Ensure that Red Cross regions have the tools, resources, capacity and guidelines to understand and execute enterprise social media strategies in alignment with the national level.

  • Work with Marketing, Fundraising and other departments to track metrics that measure the support of business goals. Ensure regular reporting of social media and public inquiry metrics to Communication Department and Red Cross leadership.

  • Maintain and oversee Standard Operating Procedures for social media during emergencies, as well as Social Media Guidelines for Red Cross staff and volunteers.

  • Ensure that social media is fully and appropriately incorporated into campaigns, product launches and other programs.

  • Represent social engagement priorities in projects and initiatives involving other digital properties, such as app development, the corporate web site and others.

  • Oversee the day-to-day management of the Red Cross social communities, including the original content developed for those platforms.

  • Work with Communications Department leadership to offer advice and counsel to help mitigate issues in the social and public inquiry space.

  • Engage with thought leaders in the social space and represent the organization in the technology and social media industries.

  • Participate in the training of Red Cross Advanced Public Affairs Team members, regional communicators, digital volunteers and other parties.

  • Serve as a spokesperson for media inquiries involving technology or social media issues.

Qualified candidates must be authorized to work in the United States.  The American Red Cross does not sponsor employment visas.

The Red Cross is searching for a dynamic, creative and polished individual to fill this role. The ideal candidate for this position will have 10 or more years of experience in social engagement, media relations, public relations and/or marketing, specifically including 3-5 years of experience managing an enterprise-wide social media program for a large organization. Brand &/or experience working at a social media platform is preferred. 

Proficiency and proven success using social media platforms such as Twitter, Facebook, Instagram, LinkedIn and others to achieve business goals is essential. Candidates must demonstrate the ability to relate to the public in an engaging, compelling and compassionate way through social platforms and social content. Must also have experience managing reputational and crisis communications. 

Candidates must have 5 years managerial experience and the ability to collaborate with people at all levels of a large, complex organization. The ability to thrive in and enjoy a fast paced, deadline-driven environment is essential. This position will require irregular or extended hours, especially during disasters or other emergencies.

Travel: 25% & can be on short notice

Essential Functions/Physical Requirements: Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions.

Work Conditions: Work is performed indoors with some potential for exposure to safety and health hazards related to emergency services relief work. May travel and participate in meetings and conferences throughout chapter jurisdiction, state and Red Cross system. Because the Red Cross is a disaster response organization, staff may be asked to be on 24-hour call during period of major disaster.

For those candidates located in Colorado, the salary range for this position is: $130K+ annual salary. This position does not have bonus pay. We do not offer bonus pay for this role. Note that the American Red Cross sets salary ranges aligned to a specific geographic location in which the job or employee resides. The stated salary range in this posting is an average and may not be reflective of your individual circumstances.  We will review specific salary information at the time of phone screening based upon your location.

The American Red Cross is a diverse nonprofit organization that creates a culture of collaboration and team spirit. We offer our employee’s a competitive salary, wide range of generous benefits including health, dental, vision, life and disability insurance; flexible spending accounts; 401K retirement plan with match; paid time off, holidays and floating holidays.  Also, we encourage professional development and provide growth opportunities.   To be considered for this position, please visit to apply.



Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Interested in Volunteering?

Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here:  Summary of Rights