The American Red Cross is a humanitarian organization, led by volunteers, that provides relief to victims of disaster and helps people prevent, prepare for, and respond to emergencies. It does this through services that are consistent with its Congressional Charter and the Fundamental Principles of the International Red Cross and Red Crescent Movement. The American Red Cross is the foremost volunteer emergency service organization in the United States with more than 590 chapters nationwide.
The Red Cross of California has a fantastic opportunity available for a Regional Communications Program Manager in Los Angeles. This is full time 40 hours/week. *Bilingual Spanish required.
Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers.
Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.
Strategy: Implements a strategic plan that is aligned with broader corporate communication and that supports service delivery and revenue generation efforts across all lines of service.
Public Affairs: Acts as on-the –record spokesperson when appropriate and supports executives and Board of Directors as the face of the Red Cross. Leads and supports all Disaster Public Affairs activities for the region through the entire disaster cycle. of preparedness, response and recovery. Ensures that duty is delegated to appropriately trained staff or volunteers. Supports Disaster Public Affairs efforts across the division, and potentially, on the national level. May be required to deploy to support disaster response operations outside their region or may be tasked to help with public affairs volunteer training and development across the division. Develops and maintains a Disaster Public Affairs strategy and volunteer capacity within the region that supports the entire disaster cycle (preparedness, response, recovery)
Media Relations: Develops and implements a social media strategy for the region that reflects the priorities of the region and is aligned with the corporate social media strategy. Maintains positive relationships with members of the media across the region and works with executives and other staff to manage media efforts and relationships across multiple media markets in a region. Produces relevant local content for regional web and social platforms. Participates in the distribution and preparation of press materials.
Internal Communications: Supports executive level internal and external communication initiatives.
Management: Manages and leads assigned volunteers. Manages a team of volunteers that can assist with all aspects of regional communication activities, including Disaster Public Affairs, preparedness communication efforts, social media and support for fundraising or event communications. Supervises and delegates responsibilities to communication volunteers.
Individual contributor that is fully proficient in applying subject matter knowledge. Knowledge based acquired from several years of experience in particular area. Work independently and may instruct or coach other professionals.
* Required: Bilingual Spanish.
Education: Bachelor’s degree in Communications, Marketing, Public Relations, Journalism or related field required.
Experience: Minimum 3 years public relations experience required. Experience working with media as an on-the-record spokesperson is preferred. Demonstrated experience managing and interacting with the public social media platforms for an organization is required.
Skills and Abilities: Outstanding communication skills (oral and written) required. Strong teamwork and collaboration required. Good understanding of role and industry, apply specialized knowledge. Know what is expected in the role and expectations. Proficient in the role. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team.
Other: Demonstrates strong commitment and passion for mission of American Red Cross.
Strong Interpersonal Communication
Strong Written and Oral Communications
Dealing with Ambiguity/learning on the Fly
Essential Functions/Physical Requirements: Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions.
Work Conditions: Work is performed indoors with some potential for exposure to safety and health hazards related to emergency services relief work. May travel and participate in meetings and conferences throughout chapter jurisdiction, state and Red Cross system. Because the Red Cross is a disaster response organization, staff may be asked to be on 24-hour call during period of major disaster.
The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Interested in Volunteering?
Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.
Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.
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