Do you have a proven track record in marketing and social media? Would you like to use your talents to generate revenue and contribute to the sustainability of a non-profit working to make Virginia more inclusive for families and individuals with developmental disabilities such as autism? If you answered yes, we have a significant role for you!
The Marketing and Communications Specialist will build awareness of services and establish positive customer relationships across Virginia. The right person for this position is a great listener and connector who is enthusiastic and passionate about our mission and value proposition.
Job Title: Marketing and Communications Specialist
Location: Richmond, VA
Role type: Full time/40 hours per week
Salary Range: $40,000 - $48,000 annually + generous benefits and vacation
Title of Immediate Supervisor: Director of Business Development
This position requires collaboration with:
- CA’s Leadership Team
- Autism Resource Navigator(s) and Hispanic Liaison
- Volunteers and Community Partners
Responsibilities:
- Execute Marketing Strategy
- Provide support to CA
Specific functions of the Position:
- Execute marketing strategy to build awareness of the organization’s mission across the Commonwealth of Virginia.
- Take ownership of day-to-day project management duties to achieve targeted goals
- Work with Director of Business Development to develop and implement marketing strategy
- Create content to expand engagement on social media platforms
- Create and maintain marketing and promotional materials, both print and electronic, for information and lead generation across multiple platforms and departments/business lines (e.g., adult programs, preschool inclusion, Information and Resources, fundraising, etc.)
- Maintain lead and contact lists through CRM and email marketing platforms
- Maintain and update website design as needed
- Research industry trends to effectively create and distribute press releases, media relations content, email campaigns, and newsletter content
- Act as a brand steward, upholding brand standards and consistency in all projects
- Track key performance indicators and manage reporting for marketing activities; make recommendations for improving marketing metrics
- Model the values of the organization (innovation, flexibility, collaboration)
- Maintain intellectual property of the organization
Skills and Qualifications:
- Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or a related field OR at least 3 years of related experience with demonstrated success
- Must be fluent in English and Spanish (verbal and written)
- Broad understanding of effective marketing tactics and strategies in the branding, print, and digital realms
- Exemplary project management, time management, organization, creative, and communication skills
- Strong attention to detail and the ability to multitask on multiple projects, while consistently meeting deadlines
- Proficiency with: Microsoft Office Suite, CRM systems, Constant Contact, Canva, Wordpress, Eventbrite, Google business profiles, Google Ads non-profit, and Google Analytics
- Confident and articulate communicator with collaborative interpersonal skills
- Strong writing, editing, proofreading, and layout design skills are essential
- Flexibility with changes in tasks and priorities along with using sound judgement
- Demonstrable social media experience across multiple platforms with knowledge of social analytics tools, online marketing and a good understanding of major marketing channels
- Desire to learn and grow professionally within the organization
- A Passion for Virginians with Developmental Disabilities and CA’s mission – experience with autism a plus!
- Required: Occasional evenings and weekends with the ability to flex time.
- Occasional traversing throughout assigned building(s)
- Often sitting or standing for extended periods
- Clean driving record and ability to travel when necessary (up to 25%)
- Moderate lifting or moving up to 25 pounds.
Business Development-New Accounts, Digital Content Development, Marketing Communications