Position Summary: Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic -- particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.
Position Responsibilities:
Skill/Experience Requirements:
Education Requirements:
Typical day:
The Digital Executive Producer will be involved in the editorial process in the local newsroom while also overseeing local digital staff. Digital Executive Producer will attend local and regional meetings as needed, and work with the Digital Audience Regional Executive Producer on refining the local audience strategy. EP will be responsible for meeting local KPI goals and ensuring traffic is regularly growing. The Digital Executive Producer needs to be familiar with all aspects of digital duties and be able to jump in as needed.
Measurements of success:
https://www.abc27.com
WHTM-TV, a Nexstar Broadcasting Inc. company, is an ABC affiliated, full-power commercial television station licensed to the Harrisburg-Lancaster-Lebanon-York market. The station provides five and a half hours of local news, weather, sports and information programming each week day and produces a half hour lifestyle program highlighting South Central Pennsylvania. WHTM also serves the community by providing free air time and involvement with many local charities and organizations, and is known as “abc27…Your Local News Source!”