Harvard University
Job-Specific Responsibilities
* Understand and support the mission, impact goals, organizational values, program offerings, and markets served by HGSE Professional Education.
* Develop and execute program-specific marketing plans in collaboration with key stakeholders (Professional Education staff as well as faculty). This includes designing html email assets, copywriting, drafting social media copy, liaising with vendors for graphic design and writing projects, among other activities. and manage production of deliverables, creation of html email assets, and other marketing activities as needed.
* Produce compelling email and advertising copy that is focused on both lead generation and conversion
Basic Qualifications
* Minimum of 5 years related marketing work experience OR bachelor's degree plus 2 years of related marketing work experience.
Additional Qualifications and Skills
* Outstanding interpersonal, organizational, planning, and time-management skills
* The ability to balance the interest and needs of multiple stakeholders
* Experience with email marketing and html email design, copywriting, website maintenance, and project management
* Strong technical proficiency with current email marketing technology and the use of a CRM (prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired)
* Passion for, experience in, and familiarity with K-12 or higher education
EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
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Founded in 1920, the Harvard Graduate School of Education is an exceptional and collaborative community of faculty, students, and alumni dedicated to improving lives and expanding opportunities through the comprehensive study and effective practice of education. Through master's degree, doctoral degree, and professional education programs, HGSE cultivates innovative leaders and entrepreneurs, explores the most important questions in education, and shares exciting ideas and best practices with the world.
Everything we do at HGSE is grounded in the belief that education is the most pressing issue of our time, and that research-based education policy and practice have the power to create a more just and prosperous society. HGSE faculty, students, and alumni produce groundbreaking research in fields as diverse as the moral development of children, international education policy, organizational leadership, neuroscience and cognitive development, and the role of the arts in schools.