This role is responsible for updating the local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report the news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Flexibility to perform duties
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on-site, using headline testing, metric tools, and observed patterns to guide decision making
Understand different ways to tell a story, particularly producing short videos and choosing great photos.
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audiences.
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.
Promote and distribute news content on social media.
Bachelor’s Degree preferred, or a combination of educational and work experience
2 years of experience in digital content and journalism preferred
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision-maker
Capable of researching, interviewing, and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus
The website producer will attend local editorial meetings as needed/assigned.
The producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on the website.
The producer will take stories from the newsroom and digital reporters and help package the content for optimal engagement.
The producer will need to improve headlines and thumbnail images.
The producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
Works well with local and regional newsrooms
Doesn’t miss big stories
Makes decisions based on data
Understands KPIs and regularly works towards those goals
Responds well to feedback and offers insights on how the audience is responding to content and headlines
WHTM-TV, a Nexstar Broadcasting Inc. company, is an ABC affiliated, full-power commercial television station licensed to the Harrisburg-Lancaster-Lebanon-York market. The station provides five and a half hours of local news, weather, sports and information programming each week day and produces a half hour lifestyle program highlighting South Central Pennsylvania. WHTM also serves the community by providing free air time and involvement with many local charities and organizations, and is known as “abc27…Your Local News Source!”