Marketing & Communications Specialist

  • CA Human Services
  • Richmond, VA
  • May 25, 2022
Full time Marketing Communications Nonprofit-Social Services

Job Description

Do you have a proven track record in marketing and social media?  Would you like to use your talents to generate revenue and contribute to the sustainability of a non-profit working to make Virginia more inclusive for families and individuals with developmental disabilities such as autism?   If you answered yes, we have a significant role for you!

 

The Marketing and Communications Specialist will build awareness of services and establish positive customer relationships across Virginia.  The right person for this position is a great listener and connector who is enthusiastic and passionate about our mission and value proposition.   

 

Job Title:                                             Marketing and Communications Specialist 

Location:                                             Richmond, VA  

Role type:                                        Full time/40 hours per week

Salary Range:                                  $40,000 - $48,000 annually + generous benefits and vacation  

Title of Immediate Supervisor:     Director of Business Development

 

This position requires collaboration with: 

 

  • CA’s Leadership Team 
  • Autism Resource Navigator(s) and Hispanic Liaison 
  • Volunteers and Community Partners  

 

Responsibilities:

  • Execute Marketing Strategy 
  • Provide support to CA  

 

Specific functions of the Position:   

  • Execute marketing strategy to build awareness of the organization’s mission across the Commonwealth of Virginia.   
  • Take ownership of day-to-day project management duties to achieve targeted goals 
  • Work with Director of Business Development to develop and implement marketing strategy
  • Create content to expand engagement on social media platforms
  • Create and maintain marketing and promotional materials, both print and electronic, for information and lead generation across multiple platforms and departments/business lines (e.g., adult programs, preschool inclusion, Information and Resources, fundraising, etc.)  
  • Maintain lead and contact lists through CRM and email marketing platforms 
  • Maintain and update website design as needed 
  • Research industry trends to effectively create and distribute press releases, media relations content, email campaigns, and newsletter content 
  • Act as a brand steward, upholding brand standards and consistency in all projects    
  • Track key performance indicators and manage reporting for marketing activities; make recommendations for improving marketing metrics  
  • Model the values of the organization (innovation, flexibility, collaboration)   
  • Maintain intellectual property of the organization   

   

Skills and Qualifications:

 

  • Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or a related field OR at least 3 years of related experience with demonstrated success  
  • Must be fluent in English and Spanish (verbal and written)
  • Broad understanding of effective marketing tactics and strategies in the branding, print, and digital realms 
  • Exemplary project management, time management, organization, creative, and communication skills  
  • Strong attention to detail and the ability to multitask on multiple projects, while consistently meeting deadlines  
  • Proficiency with: Microsoft Office Suite, CRM systems, Constant Contact, Canva, Wordpress, Eventbrite, Google business profiles, Google Ads non-profit, and Google Analytics 
  • Confident and articulate communicator with collaborative interpersonal skills
  • Strong writing, editing, proofreading, and layout design skills are essential  
  • Flexibility with changes in tasks and priorities along with using sound judgement
  • Demonstrable social media experience across multiple platforms with knowledge of social analytics tools, online marketing and a good understanding of major marketing channels  
  • Desire to learn and grow professionally within the organization   
  • A Passion for Virginians with Developmental Disabilities and CA’s mission – experience with autism a plus!  
  • Required: Occasional evenings and weekends with the ability to flex time.  
  • Occasional traversing throughout assigned building(s)
  • Often sitting or standing for extended periods
  • Clean driving record and ability to travel when necessary (up to 25%)
  • Moderate lifting or moving up to 25 pounds.

Occupations

Business Development-New Accounts, Digital Content Development, Marketing Communications

Salary

$40,000 - $48,000 annually + generous benefits and vacation

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