Digital Campaigns Associate

The Center for Science in the Public Interest (CSPI) is searching for a Digital Campaigns Associate to utilize digital communications, specifically email and paid media, to mobilize our supporters, coalition partners, and other target audiences to support national, state and local policies, and corporate campaigns to improve the U.S. food system. This work will especially include initiatives to support historically marginalized communities that experience health disparities and are disproportionately targeted by unhealthy beverage and food marketing. This position reports to the Deputy Director of Digital Strategy and is located in either CSPI’s DC office or remotely.

As part of our continued efforts to maintain a safe workplace for employees and visitors, CSPI requires all employees to receive an FDA-authorized and/or -approved COVID-19 vaccination as a condition of working for CSPI.

About CSPI

CSPI, America’s food and health watchdog, is one of the nation’s leading public health advocacy organizations with a 50-year record of fighting for science in the public interest. We’ve led efforts to win passage of many state and local policies to improve school foods, put calories on chain restaurant menus and menu boards, and remove sugary drinks from children’s menus. National policy successes include the Nutrition Labeling and Education Act; Healthy, Hunger-Free Kids Act; Food Safety Modernization Act; and Food Allergen Labeling and Consumer Protection Act.

CSPI Core Values

CSPI is committed to including and valuing diverse voices and fostering a culture that ensures all staff feel a sense of belonging and are encouraged to be their best selves. In that spirit, each of us is committed to putting in constant work to live up to our organization’s core values:

We are inclusive. We seek to foster an environment where all staff feel a sense of belonging and are affirmed. We are not looking for everyone to think and look the same. We actively welcome and value staff with different experiences, backgrounds, attributes, abilities, and perspectives.

We are open. We are honest and direct in how we communicate with each other in order to build trust and integrity within our organization.

We are accountable. We acknowledge and assume responsibility for our actions.

We are kind. We communicate and treat one another in a respectful, generous, considerate, and compassionate way.

We are collaborative. We work together for the common good and shared success.

Essential Duties and Responsibilities

• Develop and implement integrated, comprehensive digital campaign strategies and tactics for national, state and local policies and corporate campaigns, in collaboration with communications and policy team members.
• Implement email advocacy strategy and develop, code, and deploy day-to-day operations of CSPI’s email advocacy program, with an eye towards increasing digital supporter engagement and conversions over time.
• Devise and implement email testing strategies, build effective target audiences to drive engagement against advocacy goals, and assist with database management and list cleaning.
• Implement and optimize impactful small dollar paid social media campaigns to engage audiences, drive action and build capacity, in coordination with digital team and consultants.
• Collect, analyze, and create metrics reports on digital advocacy campaigns, including metrics from advocacy emails, paid and organic social media, web, and online actions.
• Proactively seek to understand email best practices, paid media best practices, and emerging digital trends to amplify and optimize campaigns and reach new audiences.
• Assist in developing digital content for social media, paid media, and website with SEO best practices in mind to maximize engagement.
• Assist with other digital and communications projects as assigned.

Qualifications

The ideal candidate would possess:

• Experience in developing and executing digital advocacy campaigns to drive legislative and regulatory actions, preferably for a nonprofit or media organization, or public relations firm.
• Demonstrated interest in equity, nutrition, public health, or public policy.
• Experience in managing and deploying advocacy emails and actions through EveryAction or similar CRMs and email marketing platforms.
• Experience in managing and implementing small dollar paid social media programs.
• Strong project management skills and exceptional attention to detail.
• Ability to work effectively as part of a cross-disciplinary team.
• Excellent judgment and consistent professionalism, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Intellectual agility to solve problems and the ability to adapt to changing priorities.
• Willingness to participate in CSPI’s efforts to advance diversity, equity, and inclusion in the workplace.
• Interest and commitment to CSPI’s work and mission.
• Ability to work additional and flex hours as needed.

Compensation

The salary range is $60,000-$65,000, based on experience. CSPI offers a comprehensive benefits package that includes: 3 weeks of annual vacation leave; additional paid holiday leave between December 24 and January 1; 8 weeks of paid parental leave; excellent medical and dental insurance with CSPI paying a significant portion of employee and dependent premiums; and a 3% employer match contribution to the retirement plan after one year of service.

To Apply

Please utilize CSPI's Paylocity Applicant Tracking System (ATS) to apply for the Digital Campaigns Associate position. You are required to submit a resume and cover letter indicating relevant experience and interest. Application deadline is July 7, 2022.

CSPI offers a generous and comprehensive benefits package along with a healthy working environment. We are committed to building a team that represents a variety of backgrounds, perspective, and skills and encourage people of diverse ages, sexual orientations, gender identities and expressions, disabilities, religions, races, ethnicities, socioeconomic statuses, work, and life experiences to apply.