VP of Strategy

  • Yakkety Yak
  • Chicago, IL
  • Jul 13, 2022
Full time Marketing

Job Description

Bridging the gap between business development and client management, the VP of Strategy is responsible for attracting and retaining purpose-driven clients to our full-service content marketing agency. Focused on the details and driven by growth, your focus will be to facilitate growth, develop new business, increase profitability and participate in client service.

Does this sound like you? 

The VP of Strategy is responsible for driving revenue with new and existing clients, upholding our commitment to client service, and strategically growing the organization from the leadership level. They will also oversee both the accounts team and the business development team. The right fit for Yakkety Yak has a well-rounded knowledge of both sales and marketing, is experienced in executing on high-level campaigns and swears by the value of client engagement. 

An ace in business development, you will tee up new opportunities by asking the right questions, setting expectations and creating smooth transitions. In this role, you will also oversee all company accounts, evaluate profit margins, set growth targets and help teams better serve each of our existing clients. Smart, thoughtful, personable and willing to make tough choices, you will be a vital part of the future of the business.

What You'll Do

In this role, you will contribute in the following areas:

  • Lead with core values of Curious, Authentic, Committed, Accountable and Kind
  • Drive new revenue opportunities for Yakkety Yak through existing clients, while also contributing to business development
  • Oversee Accounts Team and Business Development Team
  • Contribute innovative strategies to core accounts in an effort to exceed clients’ revenue and expectations in highly-visible leadership role
  • Act as both client advocate and internal liaison to ensure a high level of excellence from YY team but also YY advocate through positive attitude, and collaborative work environment
  • Ensure smooth client onboarding through constant communication with client, explanation of processes, and setting proper expectations
  • Set up internal teams for success through clear project handoffs
  • Identify growth opportunities for current clients, while developing strategies for new clients coming in under the Yakkety Yak umbrella
  • Work alongside leadership team to identify client challenges and develop solutions for those challenges
  • Review profit margins through Harvest tracking and scope monitoring
  • Align on proposals and core services structure
  • Strategize, create, execute and refine approach to client delivery
  • Work on the overall business strategy as a company leader

What You Bring

Our expectations for the candidate include:

  • 15+ years experience, working with business strategy, business development and account management
  • Natural understanding of finance and business
  • Experience managing a team of individuals
  • Passion for developing strategic business initiatives
  • Excited to heavily contribute to the rapid growth of a proven company
  • Ability to manage and prioritize multiple projects and tasks simultaneously. 
  • Willingness to take initiative, own your work, but also work collaboratively with teammates in all departments of the agency
  • Ability to communicate best practices of marketing to clients and team members

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