Associate Director, Mid and Major Gifts [DEVF-77]

  • American Civil Liberties Union
  • New York, NY 10004
  • Jun 29, 2018
Full time Project Manager

Job Description

Associate Director, Mid and Major Gifts [DEVF-77] - ACLU

Office:  National Offices, New York, NY

Location:  New York


JUNE 29, 2018


Associate Director, Mid and Major Gifts [DEVF-77]

American Civil Liberties Union Foundation

Development Department, NY


For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than a million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, sexual orientation, gender identity or expression, age, disability, national origin, record of arrest or conviction.

The Development Department of the National office in New York City is seeking applicants for a full-time Associate Director, Mid and Major Gifts.


Reporting to the Deputy Director, Mid and Major Gifts, the Associate Director, Mid and Major Gifts is an integral member of a sophisticated, aggressive high-end giving program that focuses on individual donors giving between $1,000 - $99,999 to the ACLU.  The Associate Director will focus on developing and implementing direct marketing strategies and high-substance renewals,  appeals and cultivation efforts targeted toward individual mid-level ($1,000-$9,999) and major gifts ($10,000+) donors.



  • Create and implement high-end direct marketing strategies (including but not limited to direct mail, telemarketing and digital) to meet and exceed solicitation goals for mid-level ($1,000-$9,999) donors.
  • Develop and implement an annual cultivation and stewardship program using high-level direct marketing tools for the ACLU’s mid-level donor pool, including but not limited to thank you campaigns, invitations to virtual and in-person events, special reports and updates.
  • Build and maintain a robust and dynamic digital cultivation and fundraising program for mid-level donors.
  • Lead the creation of appropriate direct marketing materials for a select group of $10k+ donors in a high-substance, low-frequency direct marketing/individual giving program.
  • Implement a marketing program to cultivate major gifts prospects.  
  • Oversee the rebranding and implementation of the mid-level donor recognition group in order to present a clear and compelling rationale for increased giving.
  • Revamp and oversee the ACLU’s acknowledgment and thank you program for mid-level and major donors. 
  • Oversee relationships with all vendors for Mid-level Giving, including but not limited to direct response vendor, telemarketing vendors, and printing/production vendors.
  • Create and monitor regular program metrics to demonstrate program health.
  • Develop and manage project budgets. Conceptualize and implement reports to demonstrate actual performance against budget and cashflow.  Ensure that expenses are in line with budget expectations and/or anticipate and make case for budget modifications.
  • Stay abreast of current direct response trends and ACLU issues and determine appropriate application to program and recommend changes/improvements where necessary.
  • Assist the Director and Deputy Director with overall strategy development for program and launching of new program initiatives.
  • Direct and supervise Manager.
  • Commit to work collaboratively and respectfully toward resolving obstacles and/or conflicts.
  • Demonstrate a commitment to diversity within the office; use a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance.
  • Collaborate on other projects as assigned.



  • A minimum of 7 years of direct marketing experience, or comparable development experience, in a nonprofit setting.
  • Prior experience in high-touch direct marketing and fundraising preferred.  
  • Outstanding marketing skills as evidenced by a portfolio of successful projects.  Knowledge of and proficiency in the technical and analytical aspects of managing a direct marketing campaign in online and offline environments.
  • Demonstrated leadership ability working with cross-departmental teams.
  • Demonstrated ability to successfully manage, mentor and inspire staff.
  • Budget management skills preferred.
  • Project management experience required, including demonstrated ability to identify and anticipate obstacles, respond accordingly, meet multiple deadlines, foster relationships and communicate effectively and efficiently with colleagues and external contacts, including vendors.
  • Self-starter with strong organizational skills, multi-tasking skills and attention to detail.
  • Skilled at common desktop software applications and database systems.
  • Commitment to the mission of the ACLU.



The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within parameters of the ACLU compensation scale.



Please send a cover letter and resume to   Reference [DEVF-77] in subject line. Please note that this is not the general ACLU email address. This email address is specific to the department. In order to ensure your application is received please make certain it is sent to the correct e-mail address. You can expect to receive an automatic response that acknowledges the submission of application materials.

Please indicate in your cover letter where you learned of this career opportunity.  Applications will be accepted until the position is filled.

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the job description and/or posting at any time without advance notice.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction. 

The ACLU undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions.

We encourage applicants with disabilities who may need accommodations in the application process to contact:  Correspondence sent to this email address that is not related to requests for accommodations will not be reviewed. Applicants should follow the instructions above regarding how to apply.

The ACLU comprises two separate corporate entities, the American Civil Liberties Union and the ACLU Foundation. Both the American Civil Liberties Union and the ACLU Foundation are national organizations with the same overall mission, and share office space and employees. The ACLU has two separate corporate entities in order to do a broad range of work to protect civil liberties. This job posting refers collectively to the two organizations under the name “ACLU.”




The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within parameters of the ACLU compensation scale.