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Program Manager- Communications and Social Media
LULAC Washington, DC
Apr 12, 2021
Full time
JOB ANNOUNCEMENT ANNOUNCEMENT NUMBER: 07-2020 OPENS: April 12, 2021 CLOSES: April 26, 2021 Position Title: Program Manager- Communications and Social Media Location: Washington, D.C. / National Headquarters Reports to: Chief Executive Officer Organization: The League of United Latin American Citizens (LULAC) is a non-profit organization and serves as the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with over 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.LULAC.org. Position Description: The Communications and Social Media Program Manager is a member of the League of the United Latin American Citizens (LULAC) Organization and Institute staff and is responsible for developing and directing the execution of all media relations and communication strategies. The candidate will lead efforts to build visibility around advocacy and policy issues affecting Latinos nationwide utilizing online platforms/social networks and traditional media, platforms to ensure optimal media visibility. The Communications Program Manager works with national staff to advance LULAC issues through the media and other mediums. The Program Manager creates a media strategy for national events and programs that supports a clear, cohesive message across broadcast, print, and social media. Duties and Responsibilities: • Responsible for administering LULAC brand across a variety of media platforms to ensure optimal media visibility. Amplify LULAC's message through social media accounts through LULAC's social media accountability. • Create media strategies to highlight national policy priorities, events, local councils, and national programs. • Curates and edits LULAC News quarterly publication. Develops strategic mailing list including LULAC members, members of Congress, federal agency heads, corporate partners, and people/agency heads. • Responsible for sending E-blasts to e-member listserv and updates the press release website. Responsible for inputting data into LULAC's content management system.. • Develops targeted communications deliverables in reaction to breaking news and/or opinion pieces. • Monitor and track media hits and provides comprehensive reporting to CEO. Coordinates paid advertising campaigns, and budgets when applicable • Curator of the LULAC National Blog. • Responsible for creating social media strategy for all national sponsored events. • Coordinates media requests, interviews, creating of statements, and editing of op-eds. Distributes press releases and media advisories to LULAC press lists and e-members. • Creates shareable graphics to maximize LULAC's social media reach. • Maintains any LULAC apps current and advises leadership on updates or better app products to further the mission of LULAC. • Monitor trends in social media tools, applications, channels. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advocacy campaigns. • Monitor effective benchmarks (Best Practices) for measuring the impact of communications and social media campaigns. Knowledge, Skills, and Abilities: • Excellent writing and language skills in English and Spanish. • Possesses knowledge and experience in the tenets of communication and social media. • Demonstrates creativity and documented immersion in social media. • Proficient in content marketing theory and application. • Experience sourcing and managing content development and publishing. • In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube interest etc.) and how each platform can be deployed in different scenarios. • Maintains working knowledge of the blogging ecosystem relevant to the organization. • Ability to synthesize information from various sources and present it in a variety of written formats and styles for a variety of audiences. • Ability to work in a high-pressure, fast-paced environment, and create high quality • work under tight deadlines. • Strong ability to develop work plans, set deadlines, work with minimal supervision, • Strong organizational skills are required. • Strong working knowledge of Microsoft Office Suite. Experience with Internet social media tools, operating online management content systems, design software such as Adobe InDesign, basic html. Minimum Qualifications Include: LULAC is looking for an experienced professional with the following qualifications: • A minimum of an undergraduate degree in Journalism, Communications or Marketing. • Three years minimum working experience in similar type of position. • Candidate must have high proficiency and excellent oral communication, research and writing skills in Spanish and English. • Experience in working in social media for similar non-profits in civil rights and advocacy. • In-depth knowledge and understanding of social media platforms, Strong computer skills, including Microsoft Word and Excel, Power point, and an experience in database management. Work Status: United States Citizen or Permanent Resident Required Salary Range: $ 42,000-$45,000 Commensurate according to years of experience. All employees must meet a 6-month probationary period. Continuation of this position after one year is dependent on the successful candidate meeting jointly determined performance goals. Benefits: • Accrual of 8 hours of sick time and 8 hours of vacation time per month • 10 Paid Federal Holidays • Health, Dental, Vision and Life Insurance available for enrollment • Retirement Plan How to Apply: Candidates should submit their resume demonstrating qualifications, education and work experience required for the position. All applications must be submitted electronically to jobs@lulac.org by 5:00pm EST on the closing date. Any questions may be directed via email to the Human Resource Officer at jobs@lulac.org. LULAC is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. LULAC is an equal opportunity employer and it is our policy to recruit, hire, train, promote, and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or physical disability, or any other legally protected basis. LULAC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

Latest Jobs

Prospect Research Associate
League of Conservation Voters Flexible
May 06, 2021
Full time
Title: Prospect Research Associate Department: Development Status: Non-Exempt Reports to: Director of Prospect Research and Portfolio Management Positions Reporting to this Position: None Location: Flexible Union Position: Yes Job Classification Level: A Salary Range (depending on experience) : $47,000 - $55,000 General Description : LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections. Our over 2 million members, our volunteers and staff, and our more than 30 state affiliates (together, the Conservation Voter Movement) work for a more just and equitable democracy, where people—not polluters—determine our future. This movement is an influential national network with unparalleled influence in Washington, DC, in state capitals, and in communities around the country. We are unmatched in our ability to ensure meaningful action on our key issues. We aim to bring people and communities together across racial, geographic, political, religious, economic and other differences toward collective goals instead of dividing us from one another. LCV is hiring a Prospect Research Associate to enhance our individual and institutional major gifts fundraising program. The Prospect Research Associate is primarily responsible for creating full length donor briefings, preparing donor research summaries, supporting the research team’s Racial Justice and Equity goals, and ensuring accuracy of database records. This position is a great opportunity for a self-motivated, curious, analytical individual to build a career in fundraising with a prominent environmental issue advocacy organization. Responsibilities : Conduct thorough research of public records, databases, media, internet, and proprietary resources to identify information regarding existing and prospective donors. Produce coherent briefing documents (written reports) summarizing research conclusions for LCV’s President, Executive staff, and the Major Gifts team prior to donor contact such as meetings and events. Develop a broad awareness of LCV and LCVEF’s programs to support the identification of individuals and institutions whose philanthropic interests align with our work. Work with the Director of Prospect Research and Portfolio Management to increase the racial diversity of each Major Gift Officer’s portfolio and continue to identify new prospective donors of color. Compare data from various sources to identify meaningful patterns. Show initiative in identifying new sources of information as they become necessary and/or available. 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Associate Director, Rapid Response and Analysis Economic Policy
Center for American Progress
May 06, 2021
Full time
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Rapid Response Manager, War Room
Center for American Progress WASH-DC - REMOTE
May 06, 2021
Full time
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