Director of Digital Engagement

Global Zero seeks a talented and creative digital communications, campaigning, and mobilizing strategist who is committed to ending the existential threat posed by nuclear weapons and building a safer and more prosperous future for all. 

 The Director of Digital Engagement will be the linchpin in the development of a digital full-court press that expands our audiences across multiple platforms, strengthens our ability to raise funds online, and amplifies our message that urgent action is needed to reduce and ultimately eliminate nuclear weapons globally. In this position, you will leverage the smarts of small but powerful policy and advocacy teams, a global community of senior political leaders, military commanders and national security experts, a growing group of young volunteer activists, a widely recognized and respected international brand, and 501(c)(3) and (c)(4) capabilities. You’ll help us combine creative and bold campaigns with sharp visuals, engaging content, and clear messages that break through, and equip our supporters with the information and digital tools they need to speak truth to power and keep the pressure on decision-makers to act.

Background

Global Zero is undertaking a radical reimagining of its work to build an international movement to delegitimize, defund, and dismantle all nuclear weapons everywhere. We’re building a brand new operating system for our advocacy operations, and we want you at the table to help ensure that cutting-edge digital engagement is a major pillar of our strategy.

We don’t believe security can be built on constant threats of mass destruction. We reject the Cold War narrative that tells us to accept the enormous risks these weapons pose to our communities and our planet. We refuse to be complicit in the undemocratic, unjust, and terrifyingly absolute power to kill hundreds of millions of people at the push of a button. And we will not stand idly by while a small group of governments pour trillions of dollars into a new generation of nuclear weapons and pursue dangerous plans that make global catastrophe all but inevitable.

The Job

We can’t persuade governments to take bold action if we don’t expand our audience and win the story wars — and you're going to help us do it.

This is a rare opportunity to take a leading role at a high-profile and influential organization working at every level to rid the world of nuclear weapons and change the global security paradigm for the better — and at a moment of institutional reimagining and transformation. In this position, you’ll report to Global Zero’s CEO as part of the core leadership team, and will be responsible for shaping the digital vision and delivering on growth and engagement objectives. You will bring to the table current experience with digital innovation and a history of engaging online audiences in important policy debates, channeling interest and outrage into action (online and offline), and winning campaigns, as well as strong message development, writing, and management skills. 

The Director of Digital Engagement will lead the following key activities to raise the profile of our issue and organization, expand our reach and build strength over time:

• Online Advocacy: Develop and implement online advocacy strategies, and design and execute plans to grow and leverage social media audiences, email lists, and website traffic.
• Digital Marketing: Oversee all aspects of online public engagement and community management, assure consistent communication of organizational values and policy positions, and design and execute digital communication/marketing plans for Global Zero initiatives.
• Content Management: Create a comprehensive institutional and programmatic digital marketing plan and calendar. Serve as project manager for all digital communications deliverables including email, social media content and ads, and digital campaigns.
• Messaging: Help develop and drive messaging direction for online campaigns, including drafting long-range narratives and rapid response.
• Leadership: Bring strong leadership, organizational development experience, and management acumen to our senior management team, and an affinity for mentoring junior and mid-level staff.
• Collaboration: Work across teams and in deep collaboration with partners to help them develop communications, digital, and engagement strategies to achieve mutual objectives and growth.
• Transformation: Advocate for creative digital communications thinking and innovative approaches to storytelling and engagement at all levels of the organization.

It’s a big job and you’ll be holding a lot on your own at the beginning. If all goes as planned this year, you’ll be tasked with hiring and managing 1-2 digital staff as we steadily scale up our operations. Digital is an area that is chronically misunderstood, undervalued, and underfunded in the broader nuclear field, and your success is going to help us change that.

You

• Are a creative and resourceful strategist who understands the unique power and potential of digital outreach, marketing and advocacy, and knows what it takes to break out and break through;
• Have a deep understanding of strategic communications, campaigning, mobilization, and direct action, and ability to express and share that knowledge with others;
• Take ownership of and initiative in everything you do, and understand how to work in a team;
• Are entrepreneurial and intellectually curious by nature, as well as analytical and technologically savvy; 
• Enjoy writing, editing, and developing long-range narratives that inform, inspire, and activate;
• Are enthusiastic about experimenting and learning from mistakes, but also respect metrics and outcomes;

• Can prioritize in a fast-paced work environment and stay calm, steady, and upbeat;
• Can see the big picture without losing sight of important details; 

• Are a natural people-person who fosters trust and knows how to mentor junior and mid-level staff; and
• Are eager to help shape a stronger and more intentional culture of impact, trust, empathy, and belonging. 

Your Record

• Up-to-date background in all aspects of a modern digital engagement position, with minimum 5 years experience working in increasingly leadership-oriented digital strategy roles;
• Strong understanding of digital analytics, including ability to collect, analyze, and interpret data to guide data-informed decision-making;
• Experience using some (or all) of the online platforms currently employed, including but not limited to Action Network, WordPress, and social media channels.
• Values-based message development, writing, and research/testing skills;
• Digital communications, storytelling, and channel management expertise; 
• Strong executive-level communications and marketing skills, interpersonal communications, and persuasion skills; and
• A commitment to integrity, inclusion, compassion, and totally crushing it on the job.

Bonus!

Do you have other skills that we should know about? Here are a few things we think are great but not required:

• Experience building and leveraging an influencer outreach program to grow the profile and connections of Global Zero staff, movement leaders, and experts;
• Great eye for compelling visuals and design;
• Witty GIF-master and meme-machine;
• Subject matter expertise in peace and security, international affairs and/or nuclear weapons; and, finally,
• Willing to split a pizza with almost any topping (except ham and pineapple, gross).

The Setup

• Full-time exempt position with occasionally intense but generally humane hours;
• $90,000 salary and generous benefits package including 6 weeks paid leave, 12 weeks parental leave, fully-covered health insurance, 10% retirement contributions (on top of salary), green commuting expenses and/or remote work support (e.g., phone/internet reimbursements), professional development expenses, and other benefits;
• Remote-first operation headquartered in Washington, DC, hiring from any geographic location; and
• Talented, compassionate, and occasionally hilarious colleagues to dig in with.

How To Apply

We are looking for someone who is comfortable working both independently and in teams, highly responsive, and able to lead initiatives as well as take direction from others. If that’s you, please click here to submit a cover letter, resume, and samples of your work.

Nuclear weapons threaten every person on Earth and disproportionately harm women and communities of color — and our work must reflect that fact. Global Zero is committed to cultivating and supporting a workplace rooted in the values of diversity, equity, justice, and belonging. We understand continuous learning, meaningful reflection, radical candor, and leading by example in our interactions with others both within and outside our organization are vital to achieve our goals and foster a safe work environment for everyone. We provide structured and unstructured opportunities for anti-bias development and growth to staff and volunteers and build just and proactive organizational policies to ensure we are living our truth in all we do as an organization — and in partnership with the broader movements in which we operate. 

We're committed to building a diverse and inclusive movement and recognize that's impossible without first building a diverse and inclusive leadership team. We welcome applications from all, and especially encourage those who have been traditionally sidelined from nuclear policy and advocacy — including women, people of color, people with disabilities, immigrants, refugees, and LGBTQ people — to apply. We can't wait to hear from you!