Head of Marketing & Imprint Partnerships

  • Zando
  • New York City
  • May 13, 2021
Full time Brand Manager Marketing Manager Market Research Social Media Marketing

Job Description

Zando, a nimble new independent publisher, is looking for a seasoned head of marketing & imprint partnerships to join our growing team. This is a full-time position based in New York, NY. Zando offers competitive salaries and a comprehensive benefits package.

The Company:

Founded by publishing executive Molly Stern, Zando is an independent publisher that connects inspiring authors to the audiences they deserve and helps readers find new books to love. Zando collaborates with Catalyst Partners—influential people, platforms and institutions—to acquire and publish books that reflect those Partner’s deeply held passions and missions. Titles are published both under Partner imprints and Zando’s own brand. ​Our goal is to bring attention to new and distinctive ideas and writers, spark meaningful cultural conversations​, and​ upend the bestseller list.

Zando is​ backed by SISTER, the independent studio formed in 2019 by Elisabeth Murdoch, Stacey Snider and Jane Featherstone to develop, produce and invest in visionary storytellers.

Key Responsibilities:

Reporting to Zando CEO Molly Stern, you will be responsible for developing, guiding and representing the marketing vision for our books, authors and Catalyst Partners and reinforcing Zando’s corporate brand and mission. In partnership with Zando’s leadership and leveraging the Catalyst Partners’ platforms, you will work to establish each of our authors in the public sphere, create and optimize high-impact campaigns for titles across our Catalyst Partner and Zando lists, and expand our customer base. You will work with colleagues in editorial, sales and publicity to devise and implement innovative marketing strategies across multiple platforms, identify emerging trends, and pitch new Catalyst Partners. With responsibilities encompassing digital strategy, social media and content and retail marketing, advertising, website management, branding and Catalyst Partner onboarding, you will seize every opportunity to bring our books to the widest possible readership. 

To support this mission, and over time, you will hire, mentor and oversee Zando’s marketing and publicity staff. You will lead the marketing component of planning and budgeting Zando’s titles seasonally and approve publicity spend. Under normal global circumstances, travel may be required--to company meetings, International book fairs, bookselling and library conventions, author or CP meetings.



You should have 8+ years experience in marketing and a track-record in creating and delivering effective and integrated campaigns (including traditional and paid advertising strategies). Experience targeting and engaging diverse and under-represented audiences is key. Trade publishing experience is a plus. You must be fluent in key marketing tools and concepts (including SEO, SEM and metadata) and proficient carrying out statistical and digital analysis. You must be well-versed in communicating a book’s unique value proposition and standing up a strategy to deliver on that potential. Both in house and externally you should be able to deliver exceptional author--and stakeholder--care. You should be excited about the possibility of building and leading a team, establishing a brand, and helping to define a new publishing model.

Additional Strengths:

  • Excellent written and compelling oral presentation skills
  • Empathetic leadership instincts
  • Commitment to elevating and promoting diverse missions and content
  • Organizational skills, able to delegate, comfort meeting deadlines
  • High emotional IQ and confidence navigating the work dynamic with an array of prominent partners/stakeholders
  • Energetic, collaborative, flexible, creative, and entrepreneurial  
  • Love for books and enthusiasm for popular culture
  • Familiarity with Adobe Creative Suite
  • A sense of humor

How to apply:

To apply, please send your resume and cover letter to connect@zandoprojects.com. Select applicants will then be invited to interview.


Brand-Product Marketing, Market Research, Digital Content Development



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