Digital News Producer

  • WOWT
  • Jul 30, 2021
Full time Media TV

Job Description

This is NOT an entry-level position.  The Digital News Producer’s primary focus will be to develop and expand our brand reach through emerging technologies and trends, and broaden communication with our viewers in conjunction with our on air product. Ideal candidate has an intense curiosity about the future of how viewers interact with each other, consume and engage with content, and develop loyalty to brands. The Producer’s role is to grow our audience and inform and entertain them every day. They should keep up with the ever-changing nature of social media and always be ready to come up with a new idea or try out the latest tools. They understand the importance of emerging technologies and will be able to extend, integrate WOWT 6 News and WOWT event content within established (online, social, mobile, etc.) and emerging channels (mobile tv, apps, ect.).

Qualified individuals will be: able to work well in a fast-paced, rapidly changing environment; self-motivated; flexible; extremely organized; very detail-oriented; tenacious yet tactful; a strong problem solver; able to work well under pressure in order to meet project deadlines, and will have a positive attitude. Create unique and arresting content that makes WOWT stand out on social media. Write and publish news and promotional content for the website and maintain daily poll on and social platforms. Research, propose and develop new and innovative emerging technologies strategies to expand upon and deliver the WOWT brand experience across all current and new platforms. Grow WOWT’s audience, and help news personalities grow in key social media channels, drive traffic to the WOWT website. Generate ideas that will inspire our users to contribute content for use in digital and print features. Assist reporters, anchors, and other news staff in generating content for social media. Ability to work evenings and weekends.


We prefer a candidate with a Bachelor’s degree in Journalism, Communications or related field. Prefer at least three years’ experience. Creative and accurate writing is a must. Extensive knowledge and experience using emerging technologies, content and digital communication methods to develop new programs and strategies. Experience with website maintenance, content, and management systems. Extensive knowledge of Social Media landscape, networks, and toolsets. Social credibility: is an active and avid participant in the emerging technologies space. Ability and willingness to work hard in a fast-paced, multi-tasking, team-oriented environment and reprioritize quickly and efficiently to rapidly changing needs and situations

Good communication skills and strong people skills are necessary. Knowledge of graphic, motion and multimedia software, such as PhotoShop, Google Drive and Apps, Microsoft Office, especially Excel and understanding of HTML, and the capabilities of Web browsers. Knowledge of CMS systems such as Clickability and social media dashboards like Hootsuite and Sprout Social a plus. Ability to perform tasks associated with office duties. Sitting or standing for long periods of time. Excellent communication and interpersonal skills. Work assignments could at times include evening, weekends and holidays. Regular and reasonable work attendance is required. Consistent tardiness will not be tolerated. Pre-employment drug screening and random drug testing is possible throughout employment.

Job Description is subject to change, and does include the right of management to add duties "as assigned




Digital Content Development