Social Media Manager
Location/Market: Los Angeles, CA
JOB DESCRIPTION
Summary
Entravision is a premiere producer of digital editorial and audio content, with unmatched access to Latin music artists, celebrities, and top Latin radio personalities on our network of over 38 broadcast radio stations.
The candidate must have a proven record of designing and implementing audience acquisition and engagement strategies across digital platforms, including social media, video, syndication, and partnerships.
Entravisión is looking for a seasoned hands-on audience, brand, and editorial development professional to spearhead data-driven audience growth strategies on our owned & operated network and across the many 3rd party social media platforms that have become critical engagement and revenue vehicles for us.
The ideal candidate will have a deep understanding of social media marketing and how to develop and oversee the social media presence of Entravision’s El Botón audio streaming app as well as Entravision’s 38 radio stations.
Responsibilities:
● Design and implement effective social media marketing and audience acquisition strategies.
● Write, edit and manage content for Entravision’s audio social media accounts.
● Develop and operate editorial strategy, programming, and unique tone and perspective for audiences across YouTube, Facebook, Instagram and other relevant social media platforms.
● Create an overarching content calendar and align content efforts with local social media strategists.
● Guide local in-market US-based radio station social media strategists to maintain cohesive social media and audience acquisition strategies.
● Institute best practices for content optimization on YouTube, Facebook, and other 3rd party platforms to drive views and overall traffic.
● Use internal and external social analytics tools and other internal data to inform strategy and detect new opportunities.
● Stay on top of trends, timely events, and music industry news and releases to seize on reactive opportunities for this audience.
● Establish monthly, quarterly, and annual KPI’s. Build reports to reflect progress and areas of improvement.
● 3-5 years experience in social media as it relates to strategy and content creation.
● A lover of music. Knowledge of Mexican regional music and other popular Latin music formats is a huge plus.
● A creative visionary. A risk-taker. You are able to see the big picture and be the master curator of an online media channel. You are constantly looking for new ways to delight and inspire audiences.
● A doer. Your vision is better when you can put it into action. You have the skills and the knowledge to post, edit, create, write and bring your vision to life, managing your own social media channels.
● A lover of data. You can gather, understand and interpret the data provided by the different social media platforms about engagement, traffic, and other metrics, to make informed decisions and guide strategy. Also, to change course rapidly when something is not performing.
● Podcasting and audio streaming expertise is a huge plus.
● Impeccable editorial judgment and a knack for finding and knowing what’s trending with our audience. You can find the story, angle, and point of view to tell different stories and do so through video/audio storytelling.
● You understand and have the skills to scale up and scale down production based on the needs of the creative. You recognize that some stories are best told through a nimble and simple post, whilst others require larger videos or audio.
● Understanding of the US Latino market is a plus.
● High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
● Excellent verbal and written communication skills, in Spanish and English.
● Bachelors degree preferred.