We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ+ people, to join our team.
Position Summary
The Website Specialist reports directly to the Deputy Director of Digital Marketing - Programs and Partnerships and leads on finding and creating strategies to optimize the website user experience as well as leads on large-scale initiatives and ensures content for organizational-wide priorities are up to date and receive maximum views. The Website Specialist also manages campaigns, programs and assets for the Human Rights Campaign’s online properties, with a focus on the website and microsites.
Position Responsibilities
- Research, propose and implement new technologies to keep HRC.org and associated web properties on the cutting edge.
- Serve as lead for organization-wide website initiatives and coordinate with internal stakeholders to get content built out while providing creative and strategic input.
- Work closely with digital and marketing leadership to maximize online presence for organization-wide campaigns or initiatives.
- Responsible for leading the organization’s efforts to keep HRC.org and associated websites updated at all times, including being proactive about making timely changes, regularly evaluating content to make sure it accurately reflects the diversity of the LGBTQ+ community and being mindful of the news cycle and ensuring our large-scale/organizational priority content is up to date.
- Responsible for advising internal stakeholders on best practices so they can keep content specific to their teams updated.
- Serve as lead on digital reports, from coordination with internal stakeholders to execution on the website.
- Responsible for leading on optimizing the internal search engine for HRC.org.
- Advise and provide creative and strategic input and direction to teammates on various pieces of and pages on the website.
- Analyze website statistics and put together reports to inform the development of content strategies for teams across the organization.
- Serve as team lead for pulling weekly and monthly social and website analytics to help inform future strategies.
- Train staff across the organization on Craft, HRC.org’s content management system
- Maintain communication with HRC’s external website agency and help liaise between them and staff/internal stakeholders.
- Lead on FogBugz/Manuscript ticket requests, with a focus on large-scale projects.
- Help manage admin email (website@hrc.org) and handle projects like domain renewals or domain-related inquiries or product updates.
- Help maintain and enforce HRC’s editorial style and AP Style guidelines across HRC’s digital properties, with a focus on the website.
- Provide feedback on Google Grant updates.
- Other duties as assigned.
Position Qualifications:
- Bachelor’s degree (or equivalent in work experience) is required with at least two to four years’ work experience in website management with a high level of knowledge in content management systems.
- Candidates with four or more years of relevant work experience will be considered for hiring at a “Senior” level.
- Strong written and verbal communication skills.
- Strong skills with Google Analytics, Microsoft Office applications and Google Apps (Gmail, Google Docs and Drive).
- Ability to handle multiple projects at once to keep pace with the 24-hour news cycle. Must be able to work quickly and accurately.
- Flexibility with work schedule; this position requires evening and weekend work.
- Experience with web content management systems, preferably Craft, support ticketing systems, Facebook, Twitter, Instagram and other social media and social media analytics tools, such as Sprout Social.
- Must be a proactive self-starter.
- Flexibility and willingness to take on routine tasks as needed.
- Team player and a positive attitude are necessary, as well as the ability to manage multiple projects, meet tight deadlines and focus on details and follow-up.
- Well-rounded, creative type with a talent for communicating online.
- Proficient in Adobe Photoshop or other graphic editing applications.
- Personal interest in and commitment to LGBTQ+ equality required.
All positions at the Human Rights Campaign may require travel on a regular basis or periodically. Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.
No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.