Digital Executive Producer

PBS North Carolina seeks an experienced Digital Executive Producer (DEP) for a new multi-year project spearheaded by the Public Broadcasting Service (PBS) and PBS Digital Studios (PBSDS). The DEP will work with PBS NC on a grant-funded contract basis for approximately 2 years. The start date for this project is March 1, 2022 and will extend through late 2023 or early 2024.

As the Digital Executive Producer (DEP), you will oversee multi-platform content for a major PBS NC initiative focused on elevating diverse voices and increasing digital capacity in public media. In this role, you will produce shareable, educational digital and social content that reflects the PBS NC mission, balancing strategic thinking with an ability to execute and operationalize processes. The DEP will partner with PBSDS, the PBS Director of Inclusion, Member Station Producers, and Project Managers to ensure diversity, equity, and inclusion (DEI) is at the center of content created through this initiative.

About the Project

With support from the Corporation of Public Broadcasting (CPB), PBS Digital Studios is establishing three Regional Digital Centers of Innovation (RDCI’s) within the PBS member station system. These centers will be located at three different geographically and culturally diverse Member Stations across the country. PBS North Carolina was selected as one of the RDCIs.

Over the next two years, these innovation centers will help build digital production capacity through original content production as well as regional workshops and training. Each RDCI will also partner with several local Member Stations to produce new multi-platform programming. Each RDCI will produce two (2) original digital series and coach regional subgrantees to produce up to three (3) new digital series. In total, there will be up to fifteen (15) new digital series created throughout the project and the regional DEP will drive up to five (5) of them.

Essential duties will include, but are not limited to:

• Working with PBS NC Digital Marketing team, create and organize a digital and social strategy for the host station and region
• Effectively use analytics to drive engagement on all digital platforms
• Develop strategies for delivering timely, educational digital video and social content
• Manage a team of local producers at the RDCI
• Work collaboratively with managers, producers, talent, and editors to enhance user experience on all the station’s platforms
• Deliver digital assets meeting PBS Digital Studios standards and optimized for multi-platform distribution
• Work closely with a Diversity Consultant at PBS and PBS NC
• Drive new content initiatives and work with PBS Digital Studios to supervise overall content strategy

Requirements for success:

• A minimum of five to seven (5-7) years of experience managing a digital team
• A minimum of five to seven (5-7) years of experience producing/overseeing video content
• Strong leadership skills
• Excellent communication skills
• Flexibility and on-the-spot problem-solving abilities
• Journalism or Film degree preferred
• Proficiency with non-linear editing

A full scope of work, deliverables, payment schedule, and other details will be part of a professional services contract ranging from $200,000 to $250,000 for the two-year project (subject to level of experience and qualifications).

For priority consideration please email materials to hr@pbsnc.org and apply before Friday, February 18, 2022. Applicants must include a resume along with a letter of interest, plus 3-6 samples of digital content viewable via online links (with a description of project for each and your role). BIPOC and/or LGBTQ+ individuals are encouraged to apply.