Digital Business Reporter

Business, small and large, has a tremendous impact on us all. Digital Business Reporter wanted to share the stories of business and the business community throughout southcentral Pennsylvania with abc27. The region includes our state Capital, Gettysburg, Lancaster, Hershey, York, and so many dynamic communities with an equally dynamic business community. The digital business reporter will work both online and, in the field, collecting information and conducting interviews for stories effecting local businesses, economic development, and the community at large.

Skill / Experience Requirements

• Ability to quickly grasp the impact of a business or category of business on its local community and/or region

• An interest in both local politics and economics

• Knowledge of, or willingness to learn, compelling methods of writing and creating content for the web

• Develop a list of contact information for various agencies to obtain information as quickly as possible

• Ability to quickly learn new things and adapt to change

• Thrives under pressure and able to meet deadlines

• Self-motivated and competitive

• Comfortable setting up and executing interviews with local sources

• Ability to be fast and first at breaking news on the web

• Able to deliver multiple stories for the web each day on a wide range of topics

• Understand and/or learn social media’s importance in reporting stories and delivering traffic

• Some schedule flexibility (nights, weekends)

• Regularly meets measurements of success

• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

• A strong knowledge of social media platforms is expected, especially LinkedIn

Education Requirements

• Bachelor’s Degree (preferred) or equivalent experience

Responsibilities

• Report news quickly and accurately

• Be able to craft original content that stands out from the competition

• Collaborate with local and regional staff to find angles that resonate in the community

• Find ways to share reporting responsibilities across markets and topics as needed

• Understand types of stories that drive traffic on the web

• Work with management to deliver a content mix that reflects the needs of our audience

• Develop expertise and sources in key audience interest areas

• Shoot photos and video as needed to tell stories in multiple ways

• Utilize social media for reporting and story promotion

• Ability to perform other digital duties as needed

Other Relevant Information

This reporter will spend time at the start of the shift reviewing story ideas and looking over their own sources for ideas. After coordinating with digital leadership for a list of expected daily stories, the reporter will begin writing and communicating updates. Social media updates, videos and monitoring of breaking news should be incorporated seamlessly into the shift.
 

Measurements of success

• Deliver stories quickly, accurately, and often

• Provide a central role in story idea discovery and generation for the local and regional team

• Consistently seek to grow audience to your bylined stories

• Grow your social media base and regularly promote links to stories