Lead Search Engine Optimization

Lead Search Engine Optimization (SEO)

When you’re in the business of making connections, diversity and inclusion become part of your fiber.  We believe in unlocking the power of diversity to drive digital connectivity, so if you feel your experience looks a little different, and you can add value, we encourage you to apply! #BuildGigabitAmerica 

About Us:

Frontier is a leading communications provider offering gigabit speeds to empower and connect millions of consumers and businesses in 25 states. It is building critical digital infrastructure across the country with its fiber-optic network and cloud-based solutions, enabling connections today and future proofing for tomorrow. Rallied around its purpose of Building Gigabit America™, the company is focused on supporting a digital society, closing the digital divide, and working toward a more sustainable environment. Frontier is preparing today for a better tomorrow. Visit www.frontier.com.

JOB SUMMARY

The Lead Search Engine Optimization (SEO) role is responsible for driving, managing, and owning all aspects of organic search optimization and search visibility for Frontier - including keyword management and reporting, meta tag management and optimization, SEO content, and technical optimization, backlink/outreach management and growth, and local listings management.

The mission of this role is to drive sales growth, customer self-service adoption, and revenue growth across Frontier’s digital ecosystem including the Frontier.com corporate website.

The ideal candidate will have a deep understanding of onsite and offsite SEO optimization techniques and tools and be experienced in working with internal and external stakeholders to drive best-practice SEO recommendations, guidance, and implementation.

Strong project management skills and laser-sharp attention to detail are a must for this role.  The ability to switch quickly and efficiently between tasks and projects is essential.

RESPONSIBILITIES

• Manage the platforms, tools, vendors, and agencies involved in delivering Frontier’s SEO strategies and initiatives driving onsite and offsite SEO optimization.
• Drive onsite SEO content optimization strategies, working with content and partner teams to develop high-quality optimized site content, including product copy, blog posts, and backlinking articles.
• Drive onsite SEO technical optimization strategies, partnering with development and IT teams to provide guidance and best-practice recommendations on title and meta tag optimization, use of header and alt text, Core Web Vitals, site load and performance, crawlability, accessibility, indexability, site architecture, and internal link strategy.
• Partner with content managers, product managers, and developers to ensure SEO requirements are implemented to specification – collaborating in the QA and user acceptance process.
• Manage keyword research, analysis, and performance reporting for all areas of the business.
• Manage backlinking strategy, growth, and optimization initiatives.
• Manage and optimize on-site internal search performance and utilization.
• Manage and optimize local listing placements and visibility via Google My Business and partners.
• Contribute to App Store Optimization (ASO) thinking and strategy.

When you’re in the business of making connections, diversity and inclusion become part of your fiber.  We believe in unlocking the power of diversity to drive digital connectivity, so if you feel your experience looks a little different, and you can add value, we encourage you to apply! #BuildGigabitAmerica 

REQUIREMENTS

• 3-5 years of experience managing SEO programs with a focus on driving product sales and online customer support utilization.
• A passion for making data-driven decisions, with strong communication, creativity, problem-solving, and critical thinking skills.
• Strong project management, organizational, and presentation skills. Well-versed in presenting data with the ability to contextualize data and “tell the story”. 
• Deep knowledge of search engine algorithms and hands-on experience improving site rankings.
• Deep understanding of onsite and offsite SEO optimization initiatives – including content optimization, site speed, performance optimization, outreach/backlinking strategies, and local listings management.
• Experience is a plus for App Store Optimization (ASO).
• Solid understanding of HTML, CSS, JavaScript, site tagging, and tracking code – and how these work with and impact SEO optimization initiatives.
• Experienced working with tools such as Ahrefs, Moz, SEMRush, Google Analytics, Google Search Console, Google My Business, and others.
• Familiarity with managing on-site search solutions such as Yext.
• Experience in UI/UX usability optimization.
• Expertise in using Microsoft Excel and PowerPoint.
• Strong project planning, tracking, and organizing skills. Flexibility to quickly adjust to unforeseen changes in priorities and workload.
• Team player and relationship builder, able to effectively work cross-functionally with peers, management, and other internal or external stakeholders.

Frontier salaries estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter. 

We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.  

Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

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