Digital Producer

WHTM-TV, a Nexstar Media Group, Inc. station in Harrisburg, Pennsylvania, is seeking a Digital Producer. This role is responsible for updating abc27.com, curating high-performing content, crafting homepage layouts driven by data, and helping to report the news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

• Produce a steady stream of interesting original content as well as content shared from other stations in the company

• Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news

• Always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic

• Flexibility to perform duties

• Excellent at writing headlines that grow audience and engagement

• Prioritize packaging content that grows page views per visitor and time-on-site, using headline testing, metric tools, and observed patterns to guide decision making

• Understand different ways to tell a story, particularly producing short videos and choosing great photos from station archives and stock photography options

• Evaluate website traffic trends to make decisions on both daily content needs and, in concert with the team, longer-term content curation that will grow the local audience

• Build positive working relationships with station staff and management, work collaboratively on enterprise content, and create opportunities to market web content on the broadcast

• Distribute news content on social media in line with the station's social media strategy

• Two years of experience in digital content and journalism

• Writes content, headlines, posts, etc., that gets clicks without being considered “clickbait”

• Strong multi-tasking abilities

• Organized, technical problem solver and quick decision-maker

• Capable of researching, interviewing, and writing original news articles

• Knowledge of SEO best practices and AP Style

• Enjoys working in teams and has excellent interpersonal skills

• Ability to learn new technology and applications independently and quickly

• Strong communicator

• Some schedule flexibility (nights, weekends, early mornings)

• Regularly meets measurements of success

• Understanding of Google Analytics; Chartbeat experience a plus

• Proficiency in MS Office; HTML experience a plus

• Basic proficiency in the Adobe suite a plus

Education Requirements:

• Bachelor’s Degree (work experience and military service will be considered in lieu of)