Marketing Associate

  • ARCC Programs
  • Bend, OR
  • Aug 29, 2023
Full time Marketing

Job Description

Company Description:
ARCC Programs (www.arccprograms.com) was founded in 1983 with the goal of
introducing young adults to outdoor challenges in a fun, safe, and educational
environment. Over the years we have evolved from offering primarily wilderness-based
programs to a roster including both domestic and international adventure, service and
experiential education based programs.
ARCC Summer, Gap and Custom programs take place in locations all over the world.
ARCC programs are structured to strike the balance between hard work and hard play
while exploring off-the-beaten-path locations. ARCC students return home with a
willingness to face new challenges, a greater sense of responsibility and, most
importantly, confidence in themselves.


Overview:
The Marketing Associate position is a full-time, multi-faceted role that will support and
contribute to the planning and execution of ARCC’s marketing, advertising and sales
initiatives. This role will lead campaigns for the primary marketing strategies and
develop effective content for distribution. We are looking for someone with marketing
experience, and an openness to learn and develop skill sets in this area. This job has no
supervisory responsibilities.


Qualifications:
● Bachelor’s degree (B.A.) or equivalent
● Two years related experience or;
● Equivalent combination of education and experience


Required Knowledge, Skills, and Abilities
● Ability to establish priorities, work independently, and proceed with objectives
without supervision
● Excellent understanding of digital marketing tools, communication tools, social
media, and current trends for Millennial & Gen Z engagement
● Digital advertising and social media skills: build and manage campaigns on social
platforms including Instagram, YouTube, Facebook, Twitter, LinkedIn, SnapChat,
TikTok, etc.
● Website content and SEO management experience
● Superior project management skills and experience with marketing campaigns
● Exceptional attention to detail
● Strong sense of customer service
● Strong verbal and written communication skills
● Ability to effectively work well on a team with professional, fun, and charismatic
individuals.
Preferred Knowledge and Experience
● Experience in a related field: experiential education, adventure travel or guiding,
international programming, service learning, etc.
● Experience with Design tools including Canva and the Adobe Suite
● Experience with Marketing platforms including HubSpot and Mailchimp as well
as reporting
● Experience with business suites including Google and Microsoft
● Experience with Photo and video editing


Responsibilities:
Marketing
○ Development and implementation of a yearly/seasonal marketing
strategy for supporting summer, gap, and custom enrollment
○ Track the success of marketing campaigns using multiple analytics tools
○ Manage social media content and platforms
○ Creation of content for social platforms, blog, web, email, etc. including
copy, photos, and videos for distribution across multiple channels
○ Support ARCC video creation, collection, use, editing, organization, and
distribution
○ Support ongoing alumni relations and communication
○ Supporting with seasonal marketing/sales campaigns and efforts
○ Identify and cultivating new student lead and custom partner avenues
and opportunities
○ Supporting with materials and presentations for student, parent, and
partner marketing or informational presentations
○ Assist in planning for outreach activities, including fairs and recruiting
events
○ Represent ARCC at various educational fairs, recruiting events, or
partner/school visits


Terms and Compensation:
This position is ideally based in Bend, OR with a remote possibility contingent on
circumstances. $45,000 - 65,000 annual starting salary commensurate with experience
level, and benefits including three weeks of paid vacation per year (plus holidays),
medical coverage, and 401K (after nine months of employment). We provide an
excellent, fun, and flexible work environment, potential travel opportunities, and access
to pro-purchase programs with top outdoor equipment manufacturers.
ARCC Programs is an Equal Opportunity Employer (EOE). Qualified applicants are
considered for employment without regard to race, color, religion, gender or gender
identity, sexual orientation, national origin, marital status, age, or disability.


To Apply:
Submit a cover letter and resume to: employment@arccprograms.com.
Application Submission Deadline: September 15, 2023

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