Content Relations Manager

POSITION SUMMARY:

Under the direction of the Director of Communications, the Content Relations Manager will spearhead content strategy, development, distribution, and promotion through public relations, print, social and digital platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Communications Duties:

Collaborate with Communications team to develop high-level content strategies, including identification of audience targets, platform best practices, and timing/calendar development.

• Generate new ideas for content, public relations and digital strategies to reach identified audiences.
• Build and implement marketing communications strategy to expand brand awareness, program engagement, and donor support.
• Work closely with department heads to collaboratively develop programs that impact both reputation and revenue for the organization, leveraging peer expertise.
• Manage and keep current an issues management/crisis plan that ties into communication protocols.
• Advise executive management and key stakeholders of potential communication opportunities and evaluate rewards and risks of potential approaches.
• Work with the Director of Communications to keep employees, advisors, volunteers, Board members, and other stakeholders current on APLA Health’s plans, activities, and results.
• Ensure communications such as press releases, media alerts, and media outreach are executed flawlessly and integrated into overall marketing strategy and plan, working with external vendors, as appropriate.
• Maintain an advanced understanding of evolving content, public relations and digital marketing trends to identify new opportunities for clients
• Pitch story ideas to target trade media to generate news coverage for APLA Health.
• Draft press materials (such as press releases) as needed.
• Evaluate metrics to determine effectiveness of content, PR and digital initiatives to refine messaging and campaigns.

Customer and Donor Marketing Duties:

• Work with our department heads to connect APLA Health with potential customers and donors.
• Manage website, blog, and social media channels and create metrics and reports for reach, engagement, and conversion of marketing campaigns.
• Collaborate on planning, implementation, running, and reporting of all lead generation programs.
• Develop/edit content and maintain a calendar for a regular schedule of blog posts, white papers, case studies, newsletters and social content mapped to APLA Health’s overall marketing plan.
• Work closely with Advancement team to promote annual fundraising activities and the capital campaign and assist with developing effective donor stewardship.
• Create metrics for content reach and engagement, monitor through regular reports and adjust the content strategy accordingly.
• Ensure efficient and impactful marketing for key products, courses, productions, exhibitions, and donor outreach initiatives.
• Manage event marketing and planning, ensuring execution of major company events and ensure integration with other marketing initiatives including PR, lead generation, social engagement.                                              

OTHER DUTIES MAY BE ASSIGNED TO MEET BUSINESS NEEDS.

REQUIREMENTS:

• Bachelor’s degree required
• 3+ years’ prior communications strategy and marketing experience that includes management advisement whether for colleagues or clients -- as well as prior experience portfolio that demonstrates both strategic thinking and ability to execute tactically

• Versatile written communication skills (with demonstrable experience in copywriting, content marketing, blogging, or PR)
• Influential oral communication skills – one on one, groups
• Strong project and budget management skills, including the ability to independently manage and execute complex projects beginning-to-end
• Preference for experience in the arts and/or non-profit space
• Donor based, and/or consumer technology marketing experience
• Experience using tools for marketing reporting, analytics, and marketing automation (e.g. Google Analytics, Pardot, Asana, Loomly, etc.)
• Demonstrated experience developing, implementing and optimizing digital marketing strategies (SEO, SEM, and social media (paid and organic))
• Fluency in Microsoft Office, email marketing tools, and an understanding of database systems
• Adobe suite proficiency desirable
• Social media community management desirable
• Excellent understanding of social media tools and impact
• Occasional weekend or evening work required

WORKING CONDITIONS/PHYSICAL REQUIREMENTS:

This is primarily an office position that requires only occasional bending, reaching, stooping, lifting and moving of office materials weighing 25 pounds or less. The position requires daily use of a personal computer and requires entering, viewing, and revising text and graphics on the computer terminal and on paper.

SPECIAL REQUIREMENTS:

Must possess a valid California driver’s license; proof of auto liability insurance; and have the use of a personal vehicle for work related purposes.

Equal Opportunity Employer: Minority/Female/Disabled/Transgender/Veteran.

Visit our website at www.aplahealth.org  to apply or click the link below: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=100933&clientkey=A5559163F67395E0A2585D2135F98806