Marketing Specialist

The Prince George's County Memorial Library System (PGCMLS) seeks a creative Marketing Specialist who finds inventive and engaging methods of conveying an institution's vision, values, and messaging. You appreciate the richly diverse perspectives of a metropolitan library community and take an inclusive and open-minded approach to interacting with them. When presented with a challenge, you analyze the situation, identify key goals and roadblocks, and strategize a path to success. You are a self-motivated project lead that provides support, direction, and creates synergies within your work teams and groups. You have a passion and broad skill set for creating high quality visual and written marketing tools.  

Job Summary:  The Marketing Specialist supports and promotes a strong positive public image for the Library through marketing and social media campaigns. Increases awareness, understanding and engagement with library services and resources. Analyzes and communicates market data. Evaluates effectiveness of marketing efforts. Represents the library in the community.

Qualifications: Bachelor’s degree in communications, marketing, or a related field required. Master’s degree or commensurate experience in a related field preferred. Three or more years of experience coordinating marketing for an institution or business. Graphic design skills preferred. Current knowledge of marketing, content development, and community relations practices required. Excellent communication and customer service skills required, responsive and personable. High-level user with Google Suite, Microsoft Office, email marketing platforms, social media, and Adobe Creative Suite. Copy editing skills in multiple editorial styles, including AP style.

The full job posting can be found on www.pgcmls.info.

https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=151722&clientkey=E1349AD3B2F6F06F5B19436266551521