Research Director- REQ-28379

  • DC News Now - WDCW/WDVM
  • 2121 Wisconsin Ave NW #350 Washington, DC 20007
  • Dec 04, 2023
Full time Research

Job Description

DC News Now in Washington, D.C., is seeking a Research Director who is responsible for overseeing and managing the research activities of WDCW DCW50, WDVM DC News Now, and This role is vital in helping the station make data-driven decisions about programming, audience engagement across platforms, evolving consumer brand dynamics, and client marketing strategy. This is a regular, full-time, exempt position.

Proficiency in overseeing, analyzing, and maintaining research information from various sources, including Nielsen, Comscore, Vivvix, Scarborough/Prime Next, TVB, Wide Orbit, Buzzboard, and other relevant tools that enhance the sales and marketing effectiveness of our brands.

A deep expertise in television sales, research, promotion, and marketing, along with a solid understanding of competitive media, ratings calculation, estimating, and qualitative measurements.

  • The capability to provide valuable research data to Station Leadership and other Departments (Sales, News, and Promotion) – for example, compiling and distributing relevant rating facts, trends, analysis, successes, and challenges.
  • Ability to collaborate with the sales team to develop custom advertiser solutions, marketing materials, and packages based on the latest research data, further distinguishing our brand in the marketplace.
  • Skill set to create and deliver quality presentations and research materials utilizing PowerPoint, Excel, Photoshop, Adobe, Emerging tools, etc.
  • The knowledge and capability to engage in executive-level conversations about the industry and marketplace.
  • Excellent presentation skills and comfortable presenting alongside a team of Account Executives and Sales Management during key client calls.
  • Willingness to perform additional duties as assigned that may include data entry, systems maintenance, report generation, etc.
  • Minimum of five (5) years of experience in a Top 25 market.
  • A bachelor’s degree in marketing, business, statistics, or equivalent experience is preferred.
  • Excellent written and presentation skills
  • Ability to work effectively under pressure and meet tight deadlines.


Listing Logo