Research Director- REQ-28379

DC News Now in Washington, D.C., is seeking a Research Director who is responsible for overseeing and managing the research activities of WDCW DCW50, WDVM DC News Now, and DCNewsNow.com. This role is vital in helping the station make data-driven decisions about programming, audience engagement across platforms, evolving consumer brand dynamics, and client marketing strategy. This is a regular, full-time, exempt position.

RESPONSIBILITIES/QUALIFICATIONS:
Proficiency in overseeing, analyzing, and maintaining research information from various sources, including Nielsen, Comscore, Vivvix, Scarborough/Prime Next, TVB, Wide Orbit, Buzzboard, and other relevant tools that enhance the sales and marketing effectiveness of our brands.

A deep expertise in television sales, research, promotion, and marketing, along with a solid understanding of competitive media, ratings calculation, estimating, and qualitative measurements.

• The capability to provide valuable research data to Station Leadership and other Departments (Sales, News, and Promotion) – for example, compiling and distributing relevant rating facts, trends, analysis, successes, and challenges.
• Ability to collaborate with the sales team to develop custom advertiser solutions, marketing materials, and packages based on the latest research data, further distinguishing our brand in the marketplace.
• Skill set to create and deliver quality presentations and research materials utilizing PowerPoint, Excel, Photoshop, Adobe, Emerging tools, etc.
• The knowledge and capability to engage in executive-level conversations about the industry and marketplace.
• Excellent presentation skills and comfortable presenting alongside a team of Account Executives and Sales Management during key client calls.
• Willingness to perform additional duties as assigned that may include data entry, systems maintenance, report generation, etc.
• Minimum of five (5) years of experience in a Top 25 market.
• A bachelor’s degree in marketing, business, statistics, or equivalent experience is preferred.
• Excellent written and presentation skills
• Ability to work effectively under pressure and meet tight deadlines.

https://www.dcnewsnow.com/