Director, Engagement and Alumni Impact

  • New Leaders
  • Remote
  • Jan 26, 2024
Full time Education

Job Description

Our Mission   

At New Leaders, we develop transformational, equity-minded school leaders and advance policies and practices that ensure high academic achievement for all children—especially students of color and students from communities with lower incomes. 


Position Details   

The Director, Engagement and Alumni Impact will be based out of a home office located anywhere within the contiguous United States (Pacific, Mountain, Central, and Eastern time zones) or United States territories that fall within the Atlantic time zone.   


Position Overview  

The Director, Engagement and Alumni Impact will deliver best-in-class in-person, hybrid, and virtual activations that directly engage a national network of educators to interact with the New Leaders brand, showcasing our reputation for equity and excellence, while leading with a collaborative approach that sets the standard for activations of significance and impact. The Director will analyze and track data to ensure alignment of content, optimize processes, understand patterns, and make better decisions for our alumni. The Director will understand promotional strategies to drive attendance across social and integrated media and form collaborative partnerships to seamlessly and cost-effectively integrate educators into the New Leaders Network. The Director will also be responsible for developing strong relationships and fostering collaboration with other New Leaders teams in the planning and execution of these events. The Director will ensure New Leaders delivers highly engaging, rich and rewarding experiences that amplify the mission, vision, and strategic priorities of the organization. 


The Director reports to the Executive Director, Engagement and Alumni Impact.  


Specific Responsibilities  

Alumni Relations 

  • Create ongoing and regular opportunities for community building and support between and among New Leaders and alumni, including the development of both formal and informal supports, to meet leaders where they are and are most likely to seek connection, resources, and development. 
  • Represent the organization at various community and/or organizational meetings, committees, third-party events and conferences, and task forces to promote new and existing programs, policies, and impact data. 
  • Facilitate ongoing professional learning and coaching sessions – including point-in-time learning, series-based workshops, seminars, leadership coaching, and lectures – designed to help educational leaders actively learn how to best address challenges and implement solutions and learn from leaders in the field. 
  • Design and institute a process to match alumni with local mentors to provide support, networking, and guidance around career trajectories. 
  • To increase brand awareness, create and execute the content strategy and vision for the alumni newsletter to improve overall customer perception and satisfaction with New Leaders.  
  • Institute a cadence of regular communication to alumni to encourage participation in upcoming events, highlight opportunities, provide certifications updates and requirements, share new products and services, and celebrate successes within the Alumni community. 
  • Manage content updates, communications and engagement across the alumni network hub, website pages, and social media pages, developing and/or culling those materials as needed. 
  • To increase brand awareness, elevate stories of impact from the alumni audience, identifying specific alum, schools, and school systems that can serve as exemplars of our programming, and working alongside External Relations teammates to identify appropriate distribution channels for impact stories (external and internal conferences, webinars, blogs, case studies). 
  • Design and launch a referral rewards program and alumni-only programmatic pricing to incentivize active ambassadors and direct consumers across the alumni community. 
  • Support alumni career development and placement activities. 


Community and Strategic Engagement  

  • Conceptualize, strategize, develop and test new community activation activities, benefits, and partnerships to deliver against the organization’s impact, scale, and sustainability objectives. 
  • Manage cross-functional projects to implement community engagement initiatives.  
  • Assess the impact of community engagement activities on Relationship Quality scores and referral/buying behavior. 
  • Establish and maintain strategic alliances with key partners identifying potential in-roads and connections in service of the organization’s growth, placement opportunities, impact data, and revenue possibilities.  


Team Collaboration 

  • Model and inspire excellence, results-orientation, and what it means to be a team player. 
  • Participate in strategic planning sessions; contributing to product ideation and content development processes; informing market research initiatives; and sharing relevant industry data as required. 
  • Collaborate with colleagues on the External Relations Team to support cohesion in the overall team strategy in service of the organization’s goals around scale, impact, and sustainability.   
  • Create and manage systems and tools that facilitate the exchange of knowledge and information within and across teams. 



  • Use data from the alumni survey and other sources, knowledge of local contexts, and insight into New Leaders expertise and priorities to identify the highest value-add possibilities for local alumni events. 
  • Track competitive data, research industry best practices and emerging opportunities, to identify new engagement strategies and maintain competitive insights. 
  • Use/implement a data system to track alumni’s impact, retention, and location data, tracking information from alumni as needed.  
  • Define and evolve 'best-measurement' community engagement KPIs and leverage data-driven insights based on community, client and industry quantitative analysis, behaviors and trends 
  • Manage the set up and execution as well as adjustments of the Relationship Quality Scoring System in HubSpot. 



  • Manage the development of a resource bank associated with events; for example, library of best practices, list of content currently available for alumni programming, communication models, project plan templates, etc.   
  • Curate innovative, thought-provoking content for events that educates, attracts new partners, and engages target audiences.  
  • Develop and implement strategies to elevate the brand profile of New Leaders’ events with key thought leaders, existing customers, and potential customers.  


Perform other duties as assigned. 



Skills, Experiences, and Competencies 


Belief that every student, in every circumstance, can achieve the highest levels of academic excellence, and passionate commitment to New Leaders’ mission and vision.   

  • Bachelor’s degree required.  
  • At least 7 years of professional experience required.  
  • Equity-driven with demonstrated ability to work well with people from a wide diversity of demographic and cultural characteristics; must be capable of achieving results while maintaining an inclusive, collaborative leadership style. 
  • 3-5 years of experience leading professional development in an adult leadership setting preferred. 
  • At least 3-5 years of experience in a school or educational setting preferred. 
  • School leadership experience is a strong plus; principal experience preferred. 
  • Proven record of success improving outcomes for all students by using multiple data sources to inform instructional decisions; and using a cycle of inquiry and action-research. 
  • Proven record of success supporting adult learning around using multiple data sources to inform instructional decisions; using a cycle of inquiry and action-research; using data to set and monitor growth against individual and group goals; and leadership development. 
  • Track record of distinguished success in educational and organizational leadership. 
  • Experience teaching, coaching, and leading adults in a school-based setting. 
  • Experience working successfully across geographies in a virtual space. 
  • New Leaders Alumnus/Alumna preferred. 
  • Exercise independent judgment and decision making on complex issues regarding job duties and related tasks.  
  • Knowledge and experience with Common Core or similar college-and-career-readiness standards. 
  • Demonstrated excellence in oral and written communication. 
  • Demonstrated strong personal leadership capability, including facilitating adult leaders, interpersonal relations, relationship building and management, and coaching, including building trust among adults and giving candid feedback to adults including engaging in difficult conversations. 
  • Strong project management and organizational skills with strong attention to detail. 
  • Self-starter/self-manager with a learning orientation and ability to initiate work and meet deadlines with minimum supervision. 
  • Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment; ability to remain flexible in a dynamic environment. 
  • Strong leadership content knowledge such as personal leadership, instructional leadership, and school culture leadership. 
  • Technology savvy for web-based instructional techniques and tools, computer proficiency, including MS Word, Excel, Outlook, PowerPoint, Zoom, and Internet tools. 
  • Familiarity with WYSIWYG website update platforms and customer relationship management (CRM) platforms preferred.  
  • Familiarity with and connections to current local, state, and national education reform practices is a strong plus. 



  • Must be able to travel up to 40% aligned to New Leaders’ Travel and In-Person Activities policy.      
  • Flexibility to work evening and weekend hours, as needed. 



The salary range for new hires in this position is $83,000 – $99,000. Salaries vary based on geographical location. After submitting an application, candidates who move forward in the hiring process are provided with the salary for their geographical location.  Employees regularly scheduled to work 20 or more hours per week are eligible to participate in the New Leaders Health Benefits and Wellness Program, through which New Leaders offers two robust medical plan options, dental care, vision, and other benefits. New Leaders also offers a 401K plan for eligible employees and generous paid-time-off benefits. Employees may be eligible for merit awards, bonuses, and/or commissions depending on the role, organizational guidelines, and individual performance. New Leaders also has a 4 ½ day work week. 


New Leaders requires each employee to be fully vaccinated with a COVID-19 vaccination (i.e., at least two weeks have passed since the employee received the dose of a single-dose vaccine or the second dose of a two-dose vaccine with at least the minimum recommended interval between doses) or to obtain an approved exemption or reasonable accommodation through the Human Resources team within six weeks of their start date as a term and condition of employment.      


New Leaders is an equal opportunity employer. New Leaders evaluates applicants for employment on the basis of qualifications, merit and work-related criteria and does not discriminate on the basis of race, color, religion, sex, national or ethnic origin, age, sexual orientation, gender identity, mental or physical disability, handicap, pregnancy, childbirth, medical condition, marital or familial status, family responsibilities, veteran status, personal appearance, political affiliation, matriculation, or any other characteristic protected by law in administration and operation of its Programs and activities, including admission or access thereto, or treatment or employment therein. All qualified applicants will receive consideration for employment regardless of such status and will not be discriminated against on the basis of such status.   



The salary range for new hires in this position is $83,000 – $99,000.