PR & Marketing Manager

 Job Title: PR & Marketing Manager

JOB ID #: 51288

Learn more and apply at: https://bit.ly/PRMarketing2022

Equity Statement

The Ringling is an Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Action employer with a strong commitment to diversity and inclusion. As such, we are always seeking individuals dedicated to innovation and excellence. A successful candidate will work effectively, respectfully, and collaboratively in a diverse, multicultural, and inclusive setting. We especially encourage applications by individuals from underrepresented groups, with a demonstrated commitment to a culturally and intellectually diverse workplace.

Should you require accommodations for the application or interview processes, please email employment@ringling.org or call 941-359-5700 (ext. 1-2605).

Learn more about our commitment to Diversity and Inclusion:

• FSU's Equal Opportunity Statement
• FSU Diversity & Inclusion Statement
• FSU Strategic Plan
• Ringling Strategic Plan
• Ringling Equity Statement

Responsibilities

The PR and Marketing Manager manages the Marketing and Public Relations functions for The John & Mable Ringling Museum of Art.

Responsibilities include:

• Develops and manages marketing and advertising campaign plans, projects, and initiatives (including budget, timetables, and schedules) utilizing various forms of print, digital, and new media assets that support community outreach, museum attendance, and builds The Ringling’s national and international brand and profile. Coordinates the Marketing teams efforts by providing a marketing plan for each event, program, or performance, along with approved, edited Marketing copy; images and associated credits; and logistical details as needed. Coordinates communication for The Ringling Magazine with all stakeholders including gathering and/or creating content for the magazine. Provides magazine pagination along with edited copy, images and credits to the Design Team.
• Works collaboratively with the marketing team to discuss strategy, tactics, and the implementation of all marketing and communications projects and initiatives that support The Ringling’s strategic goals, including IDEA (Inclusion, Diversity, Equity, and Access) core initiatives. Seeks out and cultivates relationships and opportunities to extend The Ringling brand in multiple, diverse sectors and segments in Sarasota and Manatee counties. Serves as back-up team lead for Marketing Director at meetings, community engagement initiatives and events, and other duties as assigned. Keeps the marketing team up to date and informed of projects and initiatives weekly to maximize team cohesiveness and workflow. Adjusts marketing plans as needed based on data and analytics.
• Manages all local and regional public relations functions and serves as the public relations specialist for The Ringling. Writes news releases, media alerts, PSAs and creates press kit materials suitable for local media. Ensures that all events, exhibitions, performances and programs are posted to online public websites and calendars. Organizes tours of the Museum campus for visiting local media and external clients. Manages, schedules and stewards all external photoshoot opportunities with assistance from the Public Relations and Marketing Program Associate.
• Collaborates with outsourced national PR firm to write, edit and develop positioning statements, key messages, and crisis communication responses to the public inquiry. Develops media relations budget and plan. Serves as the primary contact for local media inquiries, interviews and internal communication. Works closely with National PR firm to prepare talking points for Executive Director, Marketing Director, Board of Directors, and Senior Staff. Makes suggestions and recommendations to the Marketing Director regarding local public relations functions.
• Collaborates with the Marketing Director on the development of large-scale marketing and promotional campaigns that identify and address the needs of the museum’s exhibitions, educational programming, events, and performances that support The Ringling’s membership, attendance and revenue goals, as well as the museum’s public image.
• Supervises and provides direction for the public relations and marketing program associate to include hiring, training and performance evaluation.

Qualifications

• A Bachelor's degree and four years of experience related to marketing, and /or marketing functions, communications, media; or a high school diploma or equivalent and eight years of experience.

• Knowledge of current media technology and trends.
• Knowledge of public relations practices.
• Ability to write and/or proofread and edit written word and/or information in various formats.
• Ability to promote an inclusive and welcoming work/education environment.
• Ability to prioritize, organize and perform multiple work assignments simultaneously.
• Valid Driver’s License or the ability to obtain prior to hire.

• This position requires successful completion of a criminal history background check, to include fingerprinting. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.

Helpful/Preferred

• MBA degree
• APR (Accreditation in Public Relations) Certificate
• Spanish language proficiency
• Previous supervisory experience

Contact Information

For more information, or for technical assistance, please contact Ringling Human Resources at 941-359-5700 ext. 2605 or employment@ringling.org.

Anticipated Salary Range

The anticipated rate of pay is up to and will not exceed 55k annually and will be based on the education, skills, and experience of the selected candidate. 

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

Museum employees also receive:

• Regular training on upcoming exhibitions
• Private gallery talks with curators
• Discounts on memberships
• Discounts in the museum store
• Discounts on select performances/events
• Free museum admission and much more!

Schedule

Typical working hours are Monday – Friday from 8:00 AM to 5:00 PM meal period.  Please note that days, evenings, weekends, special events, or holidays may be required based on the needs of The Ringling.

How to Apply

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu (search under keyword “Ringling”). If you are a current FSU employee, apply via myFSU > Self Service.

Pay Plan

This position is an Administrative and Professional (A&P) position.

Soft Money Funded

This position is time-limited based on soft money funding, with renewal contingent upon available funds and the needs of the University.  For questions regarding soft money funded roles please contact Ringling Human Resources at 941-359-5700 ext. 2605 or employment@ringling.org.

About The Ringling

The John & Mable Ringling Museum of Art is located in Sarasota, Florida. Want to learn more about The Ringling?

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