Market Development Manager

  • American Red Cross
  • Statewide, New Jersey
  • Feb 14, 2024
Business Development

Job Description

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By joining the American Red Cross  you will touch millions of lives every year and experience the greatness of the human spirit at its best.  Are you ready to be part of  the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Job Description:

WHY CHOOSE US?


As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve.  Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference. 

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.

At the American Red Cross, your uniqueness can shine! 

We are currently seeking a (Remote) Full-Time –Market Development Manager. This position can work from any location in the United States.

WHAT YOU NEED TO KNOW


Reporting to the Director of Face to Face Marketing, this position is responsible for managing, assessing and qualifying B2B inquiries/leads for small and large businesses. This position will perform the necessary step to qualify inquiries and leads resulting in better opportunities for conversion for all sales channels.

The Market Development Manager will be responsible for qualifying leads and contacts acquired through various programs - including leads/inquiries coming into Training Services and qualifying existing inquiries and leads in various marketing and sales campaigns. This position will work closely with marketing and sales teams.

This role will be measured based on metrics established by campaign. This is not a commissioned based position.

WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities): 

  • Manages and executes lead qualification on multiple business development B2B programs, across segments, for the American Red Cross Training Services Marketing organization.
  • Has the ability to learn, understand, and articulate the Red Cross Training Services course portfolio to assess the quality of the lead
  • Assesses and qualifies new opportunities for appropriate transfer and hand-off to appropriate segment/channel.
    • Success includes identifying/confirming decision-maker, articulating value of Red Cross training, assessing product/solution required, interest and intent to buy, readiness to buy, time-frame to train
  • Adheres to established BDM measurements, reporting and metrics.
  • Works closely with Sales, Sales Operations, and Marketing to help fine-tune and enhance business development program strategies, tactics, and processes.
  • Identify areas of lead qualification operational improvement and assist in implementation of relevant action plans.
  • Responsible for preparing and delivering status report of business development program results to stakeholders.

•Standard Schedule: Monday- Friday Standard business hours.

The salary range for this position is $61,056-$81,408. Note that the American Red Cross sets salary ranges aligned to a specific geographic location in which the work is performed. The stated salary range in this posting is an average. The specific salary information will be shared at the time of phone screening based upon your location and qualifications.

This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.

WHAT YOU NEED TO SUCCEED:

  • Education: Bachelor's degree required. 
  • Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.
  • An understanding of Red Cross Training Services sales and service delivery operations, customer relationship management skills, and knowledge of Salesforce.com or similar CRM tool preferred.
  • Ability to problem solve and work in fast-paced environment.
  • Project management and organizational skills
  • Skills & Abilities:
  • Knowledge of applicable principles, concepts, practices, and standards.
  • Good interpersonal, verbal, and written communication skills.
  • Basic proficiency in use of Personal Computer, word-processing, spreadsheet applications, and database applications when applicable.
  • Ability to work on a team.
  • Travel: May travel and participate in meetings as applicable

Physical Requirements: 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.  The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic).  The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.

DISCLAIMER:  The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

WHAT WILL GIVE YOU THE COMPETITIVE EDGE:  Knowledgeable in Salesforce.

BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.

•            Medical, Dental Vision plans

•            Health Spending Accounts & Flexible Spending Accounts

•            PTO + Holidays

•            401K with 5% match

•            Paid Family Leave

•            Employee Assistance

•            Disability and Insurance: Short + Long Term

•            Service Awards and recognition

Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Interested in Volunteering?

Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here:  Summary of Rights