Chief Content Officer

JOB ANNOUNCEMENT
ANNOUNCEMENT NUMBER JA-03-2026
OPENS: February 9, 2026
CLOSES: February 23, 2026
Position Title: Chief Content Officer
Location: Washington, DC
Reports to: Chief Executive Officer

Organization: The League of United Latin American Citizens (LULAC) is a non-profit organization and serves as the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with over 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future.

Essential Duties: The Chief Content Officer (CCO) will be responsible for overseeing and elevating LULAC's brand identity, storytelling, marketing, digital presence, and creative output to engage with diverse stakeholders including donors, community members, partners, policymakers, and the public.
The CCO will work closely with the CEO and other senior leaders to ensure the organization’s creative initiatives align with its mission and goals. This role requires a strong understanding of both creative processes and nonprofit needs, combining strategic thinking with a passion for social justice and community impact.

Duties and Responsibilities:
• Creative Leadership & Strategy: Develop and execute a comprehensive creative vision that aligns with LULAC's mission, values, and goals. Lead creative direction for branding, marketing campaigns, public relations, digital content, and communications strategies to enhance LULAC's visibility and impact.
• Media Production: Produce and edit newsworthy and video content across web and social platforms to generate public social views. Edit videos, adding graphics, titles, and sound effects; by analyzing content for accuracy. Produce and edit social-first content, and shape visual tone for social content. Manage production schedules and ensure adherence to deadlines and compliance requirements to include production shoots and translating Spanish English content. Write accurate, concise scripts and news stories under tight deadlines. Design visual styles for video and social media; perform quality control reviews.
• Brand Management: Oversee and evolve LULAC’s brand identity, ensuring it remains fresh, consistent, and impactful across all digital and in-person platforms. Collaborate with internal teams to refine and enhance brand positioning, keeping it aligned with the organization's mission and values.
• Marketing & Campaign Development: Lead the creation of integrated marketing campaigns to raise awareness of key initiatives, advocacy efforts, and fundraising drives. Develop content strategies for social media, email marketing, and traditional media to amplify LULAC's message.
• Storytelling & Content Creation: Craft compelling stories and content that highlight the impact of LULAC's work and the stories of the communities it serves. Work with internal teams and external partners to develop multimedia content, including videos, graphics, reports, and publications.
• Digital Strategy & Engagement: Oversee LULAC’s online presence, ensuring a dynamic, engaging, and impactful experience across digital platforms. Spearhead the development and implementation of digital strategies, including social media campaigns, website content, and online advocacy.
• Community Engagement & Advocacy: Collaborate with advocacy, policy, and outreach teams to create content and campaigns that support LULAC's advocacy work.
• Stakeholder Relations & External Partnerships: Build relationships with external creative agencies, vendors, and influencers to elevate LULAC’s presence and impact. Support fundraising and donor engagement efforts through creative and impactful communication strategies.
Knowledge, Skills, and Abilities:
• Experience in developing and leading a strategic communications plan for the organization.
• Experience in leading creative direction for branding, marketing campaigns, public relations, and digital content.
• Experience in developing a dynamic and engaging online presence across digital platforms.
• Experience in multimedia production and editing final products for a variety of social media platforms.
• Experience in developing and implementing digital strategies, including social media campaigns, website content, and online advocacy.
• Excellent communication, speaking and writing skills in Spanish and English.
• Experience in management.

Required Education and Experience:

• Education: Degree in communication or journalism.
• Experience: Six years’ minimum experience in marketing, digital content development, marketing, creating online campaigns and ensuring an organizational presence.

Work Status: United States Citizen , DACA or Permanent Resident Required

Salary Range: $ 90,000-$100, 000/yr
Commensurate according to years of experience. All employees must meet a 6-month probationary period. Continuation of this position after one year is dependent on the successful candidate meeting jointly determined performance goals.

Benefits:
• Accrual of 8 hours of sick time and 8 hours of vacation time per month
• 11 Paid Federal Holidays
• Health, Dental, Vision and Life Insurance available for enrollment
• Retirement Plan

How to Apply: Candidates should submit their resume demonstrating qualifications, education and work experience required for the position. All applications must be submitted electronically to jobs@lulac.org by 5:00pm EST on the closing date. Any questions may be directed via email to the Human Resource Officer at jobs@lulac.org.

LULAC is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. LULAC is an equal opportunity employer and it is our policy to recruit, hire, train, promote, and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or physical disability, or any other legally protected basis. LULAC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.