Assistant Director, Enrollment Communications & Digital Outreach

This position has the opportunity to be based at any of our campuses located in Fort Collins, CO (Larimer Campus), Longmont, CO (Boulder County Campus), or Westminster, CO (Westminster Campus). Please select your campus(es) of interest in the application.

Who We Are

With three campuses along Colorado’s Front Range, FRCC is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.

Each year approximately 5,000 FRCC students transfer to four-year universities and FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by Newsweek.

One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.

The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.

FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.

Who You Are

Under the guidance of the Director of Enrollment Communications, the Assistant Director of Enrollment Communications and Digital Outreach provides leadership and direction for Front Range Community College’s (FRCC) student communication technologies, including Ellucian Recruit Client Relationship Management System, EAB Navigate reporting and data, Gecko Engage, and other platforms that support the student experience. As the Assistant Director, you will advance FRCC’s student-focused culture by developing and managing prospective student communications and the technologies that deliver these messages.

The Assistant Director is responsible for making data-informed decisions about the implementation and effectiveness of communication strategies and technology usage as well as its respective data reporting. All communications will be student-centered and equity-minded, ensuring accessibility and inclusivity for diverse populations.

The ideal candidate will have a passion for continuous improvement of technology and communication practices that enhance both the student and staff experience. They are expected to stay current on best practices in new student marketing and digital outreach, as well as emerging communication channels that strengthen the college’s recruitment efforts.

This position offers remote work flexibility but does require a strong on-campus presence and regular travel to all three FRCC campuses.

Please note: You need to be a Colorado resident on your first day of employment. Also, Front Range Community College is an E-Verify employer.

SALARY: $62,456 - $65,579 annually

The salary range reflects the minimum and maximum starting salary for the position. When determining the starting salary for a new employee, FRCC takes into consideration a combination of the selected candidate’s education, training and experience as it relates to the requirements of the position, as well as the position’s scope and complexity, internal pay equity and external market value.

BENEFITS: For information about benefits, please view APT & Faculty Benefits.

SELECTION PROCESS: Position will remain open until filled with a priority deadline of June 15, 2026. This posting may be used to fill multiple or similar positions.

The selection process for the Assistant Director of Enrollment Communications and Digital Outreach will be conducted through a competitive, merit-based evaluation of all qualified applicants. Preliminary screening will be based on the completed application package submitted by the candidate. In your application, please include a resume and cover letter that specifically address how your background and experience align with the requirements, qualifications, and responsibilities of the position.

Primary Duties

System Implementation & Management:

• Manage the maintenance, and optimization of the Enrollment Management and Student Success’ (EMSS) communication system.
• Administrator of Gecko Engage (communication software).
• Ensure data integrity, security, and seamless integration across communication systems, CRM, SIS, and institutional databases.
• Identify and resolve data discrepancies while improving system interoperability in partnership with IT.
• Assist in managing technology project plans, including project details, deliverables, schedules, tasks, and assignments. Coordinate with all user groups and partner with EAB/Ellucian and System work leads.

Data Collection, Analysis & Reporting:

• Develop and maintain data collection processes to track student engagement, enrollment trends, and communication effectiveness.
• Analyze enrollment, engagement, and outreach data to assess effectiveness, identify trends, and provide actionable reports and insights to leadership and stakeholders.
• Collaborate with institutional research and IT teams to align enrollment data with broader institutional reporting needs.
• Monitor emerging trends in enrollment technology, CRM systems, and digital communications to recommend improvements and innovations.
• Lead ongoing system evaluations and enhancements to better support enrollment and retention goals.
• Support operational workflows by completing manual data imports and exports between CRM, communication, and reporting systems when needed.

Collaboration and Partnership:

• Support and optimize data-informed communication campaigns using best practices in automation, segmentation, and personalization to enhance student engagement.
• Serve as a liaison across Enrollment Management, Marketing, IT, Institutional Research, and academic units to align communication strategies, data practices, and technology solutions.
• Train and support staff on system use, data analysis tools, and data-informed outreach practices.

Assessment:

• Engage in ongoing assessment and evaluation of prospective student communication plans and make recommendations for improvement to leadership to respond to issues of student engagement, efficiency, equity, and inclusion.
• Use early enrollment metrics to assess effectiveness of new student onboarding and orientation services and practices.
• Manage the administration of various reports for federal, state, college and divisional use.

Required Competencies

• Mission, Vision & Values: Embraces the mission, vision and values of FRCC. Understands the importance of the work that you do to support institutional goals.
• Student Centeredness: Places the student at the center of your work. Adopts a philosophy that makes the ability to serve the student the cornerstone of the work that you do.
• Mentoring & Coaching: Provides mentoring and coaching to others and seeks mentoring and feedback to improve own performance.
• Data Usage: Looks at the data within the department, paying particular attention to what the data shows about the department's performance and student impact. Works with the next level supervisor to brainstorm changes that can be implemented to improve a program or service that the department provides.
• Cultural Self-Awareness: Examines own beliefs and acknowledges own biases and how they have impacted or may impact the ability to serve students.
• Cultural Competence: Recognizes the need to become knowledgeable about the ways to communicate and support students of other backgrounds. Changes approach to reflect the new learning.
• Equity Mindedness: Learns to view department operations through an equity lens. Calls attention to processes that lead to inequity in serving students. Understands the College's equity goals and how your role supports FRCC's ability to achieve those goals.
• Operational Planning: Understands the college's various strategic plans and how your work supports each of them. Understands the department's expectations to find proactive ways to support the goals of the department.
• Team Building: Participates in team-building exercises and strives to build positive and collaborative relationships with colleagues both within the department and in other departments within the college.

Qualifications

Required Education/Training & Work Experience:

• An associate’s degree and four years professional experience in marketing, communications, CRM or data analytics

OR

• A Bachelor’s degree and two years professional experience in marketing, communications, CRM or data analytics.

AND

• Ability to communicate effectively, verbally and in writing to various audiences.
• Proven effective public speaking and presentation skills.
• Ability to establish and maintain effective working relationships with faculty and staff, students, prospective students and their families, other higher education institutions, and the community.
• Must be able to work a flexible schedule including occasional evenings and weekends.

Preferred Education/Training & Work Experience:

• Professional working proficiency to read, write, and speak bilingual English/Spanish.

Welcoming. Respectful. Inclusive. Together, we are FRCC.

For information on Front Range Community College’s Security, including Clery Act/Crime Statistics for the campuses and surrounding area, view FRCC’s Annual Security Report.

Assistant Director, Enrollment Communications & Digital Outreach