CA Human Services

Do you have a proven track record in marketing and social media?  Would you like to use your talents to generate revenue and contribute to the sustainability of a non-profit working to make Virginia more inclusive for families and individuals with developmental disabilities such as autism?   If you answered yes, we have a significant role for you!   The Marketing and Communications Specialist will build awareness of services and establish positive customer relationships across Virginia.  The right person for this position is a great listener and connector who is enthusiastic and passionate about our mission and value proposition.      Job Title:                                              Marketing and Communications Specialist  Location:                                              Richmond, VA   Role type:                                         Full time/40 hours per week Salary Range:                                   $40,000 - $48,000 annually + generous benefits and vacation   Title of Immediate Supervisor:      Director of Business Development   This position requires collaboration with:    CA’s Leadership Team  Autism Resource Navigator(s) and Hispanic Liaison  Volunteers and Community Partners     Responsibilities: Execute Marketing Strategy  Provide support to CA     Specific functions of the Position:    Execute marketing strategy to build awareness of the organization’s mission across the Commonwealth of Virginia.    Take ownership of day-to-day project management duties to achieve targeted goals  Work with Director of Business Development to develop and implement marketing strategy Create content to expand engagement on social media platforms Create and maintain marketing and promotional materials, both print and electronic, for information and lead generation across multiple platforms and departments/business lines (e.g., adult programs, preschool inclusion, Information and Resources, fundraising, etc.)   Maintain lead and contact lists through CRM and email marketing platforms  Maintain and update website design as needed  Research industry trends to effectively create and distribute press releases, media relations content, email campaigns, and newsletter content  Act as a brand steward, upholding brand standards and consistency in all projects     Track key performance indicators and manage reporting for marketing activities; make recommendations for improving marketing metrics   Model the values of the organization (innovation, flexibility, collaboration)    Maintain intellectual property of the organization        Skills and Qualifications:   Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or a related field OR at least 3 years of related experience with demonstrated success   Must be fluent in English and Spanish (verbal and written) Broad understanding of effective marketing tactics and strategies in the branding, print, and digital realms  Exemplary project management, time management, organization, creative, and communication skills   Strong attention to detail and the ability to multitask on multiple projects, while consistently meeting deadlines   Proficiency with: Microsoft Office Suite, CRM systems, Constant Contact, Canva, Wordpress, Eventbrite, Google business profiles, Google Ads non-profit, and Google Analytics  Confident and articulate communicator with collaborative interpersonal skills Strong writing, editing, proofreading, and layout design skills are essential   Flexibility with changes in tasks and priorities along with using sound judgement Demonstrable social media experience across multiple platforms with knowledge of social analytics tools, online marketing and a good understanding of major marketing channels   Desire to learn and grow professionally within the organization    A Passion for Virginians with Developmental Disabilities and CA’s mission – experience with autism a plus!   Required: Occasional evenings and weekends with the ability to flex time.   Occasional traversing throughout assigned building(s) Often sitting or standing for extended periods Clean driving record and ability to travel when necessary (up to 25%) Moderate lifting or moving up to 25 pounds.