Product Marketing Manager (Supporting MSP Division)

Are you a cyber and IT junkie that is also a marketing enthusiast? IsI is adding a Product Marketing Manager to the Go To Market team. You will focus on our compliance side of the business helping to evolve our brand and work with our Marketing Manager to develop campaigns, content, and other strategic initiatives to fuel our growth. Come join our team!

Duties/Responsibilities:

•  Conduct thorough market research to identify customer needs, competitor landscape, and industry trends
• Oversee product positioning and ensure consistent product messaging across all marketing channels and customer touchpoints
• Be a strong source of campaign ideation as relates to product and customer growth to collaborate with Marketing Manager & Specialist on campaign execution
• Be the lead on the development of engaging content (e.g., blog posts, case studies, white papers) to educate potential customers about the product's value proposition
• Act as a voice of the customer and collaborate with Product & Account Manager teams on customer-feedback loop process
• Manage product-specific remarketing & retention opportunities
• Integration of product-related KPIs in department dashboards such as HubSpot and Salesforce
• Less than 15% travel expected
• Other duties may be assigned by management as business needs change

Qualifications:

• United States Citizenship
• 4+ years as a Product Marketer
• 3+ years or demonstrable experience in the cyber, IT and/or compliance space
• General understanding of digital marketing elements and lead nurturing funnel
• Exceptional communication and writing skills
• Must be a self-motivated, outcome-driven individual with a desire to be empowered

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or related field, or equivalent work or military experience.
•  2+ years of experience with HubSpot Marketing Hub

What we offer:

• The salary range for this role is $120,000-$160,000, flexible commensurate with experience
• A competitive salary and benefits package
• Generous PTO and flexible schedule
• Hybrid/Remote
• Professional growth encouragement and support

Industrial Security Integrators, LLC (“IsI”) is an equal opportunity employer committed to affirmative action and diversity in the workplace. It is the policy of IsI to provide Equal Employment Opportunities (EEO) to Employees and Applicants, without regard to race, color, religion, sex, age, marital status, citizenship status, national origin, sexual orientation, gender identity, veteran status or disability or any other factor protected by law and to provide advancement opportunities for minorities, women, disabled individuals, and veterans. IsI is stronger and more effective when our workforce includes highly qualified individuals with diverse backgrounds, cultures, and traditions.