Associate Vice President & Chief Marketing and Communications Officer

Title: Associate Vice President & Chief Marketing and Communications Officer

Position Type: Administrator Full Time

College: Front Range Community College

Division: Strategy & Innovation

Campus: Westminster Campus

Location: Westminster

Salary Range: 140,000 annually

This is a Limited-Term, Full-Time position with an anticipated duration of 36 months, with the possibility of extension based on project phases.

The Opportunity: 

Front Range Community College (FRCC), the largest community college in Colorado, invites applications and nominations for the position of Associate Vice President & Chief Marketing and Communications Officer.  

This is a pivotal leadership opportunity to shape the voice, visibility, and market position of a dynamic, multi-campus institution serving nearly 28,000 students annually. FRCC is at a critical moment—expanding its impact in student success, workforce development, and community engagement, while advancing its commitment to equity and its designation as an emerging Hispanic Serving Institution (HSI). 

The Associate Vice President & Chief Marketing and Communications Officer (AVP & CMCO) will play a central role in elevating FRCC’s brand, strengthening its reputation, and aligning communications and marketing as strategic drivers of institutional success. 

This role will lead the transformation of FRCC’s marketing and communications into a strategic driver of enrollment, reputation, and community impact. 

Who We Are:

With three campuses along Colorado’s Front Range, FRCC is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.

Each year approximately 5,000 FRCC students transfer to four-year universities and FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by Newsweek.

One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.

The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.

FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.

Job Summary:

As the Associate Vice President & Chief Marketing & Communications Officer, you will report to the Vice President of Strategy & Innovation and join the newly formed Extended President’s Cabinet, providing executive leadership for the college’s integrated marketing, communications, and public affairs enterprise.

You will serve as a trusted advisor to the President and executive leadership, translating institutional priorities into clear, compelling, and cohesive messaging that advances the college’s mission and strategic goals. You will have enterprise-wide authority for brand and communications standards across all FRCC campuses and departments.

In this role, you will lead the evolution of a modern, data-informed, and highly collaborative marketing and communications function—one that is fully aligned with enrollment, student success, and community impact priorities.

In addition, you will provide strategic oversight to the Strategic Marketing & Communications division, leading comprehensive communication strategies to enhance the visibility, reputation, and impact of FRCC. You will facilitate key initiatives, drive effective communication, stakeholder engagement, and public relations efforts to support the college’s mission and strategic goals.   

This is a full-time, three year-limited position with the possibility of extension based on project phases.

This position will be based at the Westminster Campus and requires a strong on-campus presence at all three campuses (Larimer, Boulder County and Westminster Campuses). Occasional remote work is available. Travel to all three FRCC campuses will be required.

Please note: You need to be a Colorado resident on your first day of employment. Also, Front Range Community College is an E-Verify employer.

Duties & Responsibilities:

Strategic Leadership & Executive Advising 

• Serve as a senior advisor to the President and executive leadership on communications, brand positioning, and reputation strategy. 
• Lead the development and execution of a comprehensive, integrated marketing and communications strategy aligned with institutional priorities.
• Translate complex institutional initiatives into clear, audience-centered messaging 
• Provide counsel on high-profile, sensitive, and emerging issues. 

Brand, Reputation & Institutional Positioning 

• Lead the development and stewardship of FRCC’s brand identity, voice, and institutional narrative. 
• Position the college as a leader in access, student success, workforce development, and community impact. 
• Strengthen the college’s visibility and differentiation across the region and state 
• Identify emerging opportunities to elevate institutional reputation and recognition. 

Marketing, Enrollment & Student Success

• Direct integrated, data-informed marketing strategies that support enrollment growth, retention, and program expansion. 
• Align marketing initiatives with enrollment management, academic priorities, and workforce programs. 
• Oversee digital strategy, web presence, and audience engagement efforts 
• Establish metrics and performance frameworks to assess effectiveness and drive continuous improvement. 

Communications, Public Affairs & External Engagement 

• Serve as the college’s Public Information Officer and oversee official communications. 
• Lead media relations, public affairs, and external engagement strategies 
• Build and maintain relationships with media, policymakers, and community stakeholders. 
• Provide leadership for crisis communications and issues management. 
• Support executive communications, including speeches, messaging, and strategic initiatives. 

Organizational Leadership & Enterprise Coordination 

• Provide enterprise-level leadership and coordination across decentralized marketing and communications functions. 
• Establish frameworks, standards, and processes to ensure alignment and consistency. 
• Lead, develop, and mentor a high-performing team. 
• Foster collaboration across campuses and departments. 
• Drive organizational transformation to position marketing and communications as a strategic institutional partner. 

 Competencies/KSAs:

• Strategic and Enterprise-Level Thinking: Demonstrates the ability to think institutionally and strategically by aligning priorities, resources, initiatives, and outcomes with the college’s mission, strategic plan, and long-term institutional goals. 
• Executive Leadership and Organizational Influence: Demonstrates the ability to lead, influence, and collaborate effectively across complex organizations while building alignment among senior leaders, cabinet members, external stakeholders, and cross-functional teams. 
• Executive Presence, Professional Maturity, and Sound Judgment: Demonstrates executive presence, emotional intelligence, professionalism, and political acumen in complex and dynamic environments. Exercises sound judgment, diplomacy, discretion, and thoughtful decision-making while building trust, credibility, and confidence with internal and external stakeholders. 
• Strategic Communications and Storytelling: Exceptional written, verbal, and interpersonal communication skills with the ability to craft compelling narratives, communicate institutional priorities, and effectively represent the college to internal and external audiences. 
• Brand Strategy, Marketing, and Digital Engagement: Expertise in brand management, integrated marketing strategy, digital engagement, audience development, and multi-platform communications that strengthen institutional visibility, reputation, and enrollment outcomes. 
• Data-Informed Decision Making and Performance Measurement: Ability to leverage data, analytics, market research, and performance metrics to guide decision-making, measure effectiveness, improve outcomes, and support institutional goals. 
• Change Leadership and Organizational Transformation: Demonstrated ability to lead organizational change, manage complexity, and support institutional transformation through innovation, adaptability, strategic alignment, and continuous improvement. 
• Team Leadership and Cross-Functional Collaboration: Skilled at leading, motivating, and developing teams while fostering collaboration, trust, accountability, and shared ownership across decentralized units and diverse stakeholder groups. 
• Strategic Relationship Management and Cross-Functional Collaboration: Demonstrates the ability to cultivate strategic relationships, build trust across diverse stakeholder groups, and collaborate effectively with institutional leaders, media partners, government entities, and external organizations to support institutional priorities and enterprise-wide alignment. 
• Budget Integration and Strategic Alignment: Experience aligning budget planning and resource allocation with institutional priorities, ensuring financial stewardship supports strategic initiatives, operational effectiveness, and organizational success. 
• Continuous Improvement and Operational Effectiveness: Embraces a continuous improvement mindset by identifying opportunities to strengthen systems, redesign processes, improve operational efficiency, and enhance institutional effectiveness. 
• Ethical Leadership and Organizational Commitment: Demonstrates integrity, professionalism, sound judgment, and a strong commitment to ethical leadership, transparency, accountability, and the mission, vision, and values of the institution. 
• Commitment to Diversity, Equity, Inclusion, and Student Success: Demonstrates a strong commitment to diversity, equity, inclusive excellence, and student-centered practices that support access, belonging, engagement, and success for all students and communities. 
• Crisis Communications and Issues Management: Demonstrated ability to lead strategic communications during periods of change, crisis, reputational risk, or institutional complexity while maintaining trust, credibility, and organizational alignment. 

Minimum Qualifications:

• Master’s degree in marketing, communications, public administration, or a related field.
• Significant progressive leadership experience in marketing, communications, or public affairs.
• Senior or executive-level experience leading teams, supervising staff, and managing organizational change.
• Excellent written, verbal, interpersonal, and presentation communication skills.
• Experience leading integrated, enterprise-level marketing, communications, branding, public affairs, media relations, and digital engagement strategies within complex organizations.
• Experience in higher education or public-sector environments.
• Experience leading organizational transformation or modernization initiatives.

Selection Process:

The selection process for this position will be conducted through a competitive, merit-based evaluation of all qualified applicants. Preliminary screening will be based on the completed application package submitted by the candidate.

Position will remain open until filled with a priority deadline of July 13, 2026.

This posting may be used to fill multiple or similar positions.

Application Instructions:

In addition to a resume and cover letter, please include one representative work sample that demonstrates leadership of a significant marketing, communications, branding, public affairs, or organizational initiative. Please include a brief summary (1-2 pages) describing the challenge, your role, strategic approach, and outcomes achieved.

The application will ask for you to provide three references. We ask that they are all professional references and at least one is a current/recent supervisor.

Additional Information/Benefits:

Salary Information: The salary range reflects the minimum and maximum starting salary for the position. When determining the starting salary for a new employee, FRCC takes into consideration a combination of the selected candidate’s education, training and experience as it relates to the requirements of the position, as well as the position’s scope and complexity, internal pay equity and external market value.

Benefits Information: For information about benefits for Administrative, Professional and Technical Employees and Faculty, please see the Front Range Community College Benefits page.

Welcoming. Respectful. Inclusive. Together, we are FRCC.

Associate Vice President & Chief Marketing and Communications Officer